Adelaide Radio Ratings, GfK Survey 7
Survey Period: Sun Aug 13 to Sat Sept 16 & Sun Sept 24 to Sat Oct 28
UP: Triple M +3.2
DOWN: SAFM -1.3
5MMM 14.9% (11.7%)
Cume: 321,000 (+14,000)
2022 results: Best/worst
Best 10+ 10.2% (7.6%)
Best Breakfast 11.3% (8.9%)
Adelaide’s Triple M station has stayed in the first position, with an 14.9% share.
The breakfast team of Roo, Ditts, and Loz rose by 4.7 points, coming to a total of 16.9%, placing first among the commercial networks.
Among the 18-24 demographic, 5MMM rose by 0.1 points for a 14.4% share and rose to second in that category after being third in the last survey.
Mix 102.3 11.8% (11.4%)
Cume: 359,000 (-6,000)
2022 results: Best/worst
Best 10+ 11.8% (10.6%)
Best Breakfast 9.9% (6.9%)
Mix 102.3 maintains the second spot in Adelaide, rising 0.4 points to take an 11.8% share.
The Ali Clarke Breakfast Show rose by 0.1 points for a 9.7% share. The station’s strongest time slot in this survey is the afternoon slot, with a 13.6% share.
See Also: “We want to be the best”: What 2023 holds for the Ali Clarke Breakfast Show
The station decreased by 1.8 points in the 55-64 demo. Mix 102.3 saw a 4.2-point increase in the 10-17 demo.
Nova 91.9 9.3% (10.6%)
Cume: 338,000 (-11,000)
2022 results: Best/worst
Best 10+ 11.8% (9.2%)
Best Breakfast 12.3% (8.8%)
Nova started 2023 in the second spot on the Adelaide Radio Ratings but has maintained its position in third in this survey.
The network’s biggest drop in the dayparts was in the Evening slot with -2.1 points for a 8.7% share.
See Also: Bringing the laughs on air and off air with Adelaide’s Jodie & Hayesy
Ricki Lee, Tim & Joel in Adelaide’s drive spot has dropped 1.7 points with a 12.1% share.
Nova still continues to dominate in the 18-24 demos, despite dropping 1.3 points for a 23.5% share and has dropped 2.2 points in 40-54 for a 8.6% share.
SAFM 8.7% (10%)
Cume: 300,000 (-6,000)
2022 results: Best/worst
Best 10+ 10.2% (8.5%)
Best Breakfast 9.0% (7.1%)
SAFM has decreased by 1.3 points for a share of 8.7%.
In November 2022, Mark ‘Soda’ Soderstrom made 107.1 SAFM Breakfast his new home alongside Rebecca ‘Bec’ Morse. This survey, the breakfast slot decreased by 1.5 points for a 8.5% share.
Carrie Bickmore and Tommy Little’s national drive show decreased by 0.2 points, dropping to third in the Adelaide market.
SAFM has increased in the 25-39 demographic by 1.9 points for 16.3%.
Cruise 1323 8.7% (9.1%)
Cume: 215,000 (-14,000)
2022 results: Best/worst
Best 10+ 11.3% (8.7%)
Best Breakfast 9.0% (6.9%)
Despite dropping 0.4 points, Cruise 1323 now ties in fourth place with SAFM for a share of 8.7%.
Mark Elliston’s drive has dropped 0.3 points for a share of 5.3%. The station came in second in the 55-64 demographic with a 14% share and decreased by 0.2 points in the 40-54 demo.
FIVEaa 8.2% (9.1%)
Cume: 149,000 (-23,000)
2022 results: Best/worst
Best 10+ 11.1% (8.0%)
Best Breakfast 16.5% (10.1%)
FIVEaa has recorded a decrease of 0.9 points and a total share of 8.2%.
In the breakfast slot, David and Will have dropped 1.3 points for a total share of 10.9%. The network’s breakfast program has dropped to second place in the Adelaide market. In drive, Rowey and Timmy G have a 1.0 point decrease, their total share now being 8.7%.
The station is now first in the 65+ demo with 17.1%, despite dropping 2.6 points.