Adelaide Radio Ratings, GfK Survey 6
Survey Period: Sun Jul 9 to Sat Sept 16
UP: Cruise 1323 +0.6
DOWN: Mix 102.3 -1.2
5MMM 11.7% (12.2%)
Cume: 307,000 (-9,000)
2022 results: Best/worst
Best 10+ 10.2% (7.6%)
Best Breakfast 11.3% (8.9%)
Adelaide’s Triple M station has risen to the first position, with an 11.7% share.
The breakfast team of Roo, Ditts, and Loz dropped by 0.4 points, coming to a total of 12.2%, but still placing first among the commercial networks, tying with FIVEaa.
Among the 18-24 demographic, 5MMM dropped by 4.5 points for a 14.3% share and dropped to third in that category.
Mix 102.3 11.4% (12.6%)
Cume: 365,000 (-11,000)
2022 results: Best/worst
Best 10+ 11.8% (10.6%)
Best Breakfast 9.9% (6.9%)
Mix 102.3 has fallen to the second spot in Adelaide, dropping 1.2 points to take an 11.4% share.
The Ali Clarke Breakfast Show dropped by 1.6 points for an 9.6% share. The station’s strongest time slot in this survey is the afternoon slot, with a 13.1% share.
See Also: “We want to be the best”: What 2023 holds for the Ali Clarke Breakfast Show
The station decreased by 2.6 points in the 55-64 demo. Mix 102.3 saw a 1-point increase in the 65+ demo.
Nova 91.9 10.6% (10.8%)
Cume: 349,000 (-5,000)
2022 results: Best/worst
Best 10+ 11.8% (9.2%)
Best Breakfast 12.3% (8.8%)
Nova started 2023 in the second spot on the Adelaide Radio Ratings but has maintained its position in third in this survey.
The network’s biggest rise in the dayparts was in the Evening slot with 1.5 points for a 10.8% share.
See Also: Bringing the laughs on air and off air with Adelaide’s Jodie & Hayesy
Ricki Lee, Tim & Joel in Adelaide’s drive spot has dropped 0.3 points with a 13.8% share.
Nova still continues to dominate in the 18-24 demos, rising 2.8 points for a 24.8% share and has dropped 0.4 points in 40-54 for a 10.8% share.
SAFM 10% (10.1%)
Cume: 306,000 (+24,000)
2022 results: Best/worst
Best 10+ 10.2% (8.5%)
Best Breakfast 9.0% (7.1%)
SAFM has decreased 0.1 points for a share of 10%.
In November, Mark ‘Soda’ Soderstrom made 107.1 SAFM Breakfast his new home alongside Rebecca ‘Bec’ Morse. This survey, the breakfast slot decreased by 0.5% for a 10% share.
Carrie Bickmore and Tommy Little’s national drive show increased by 0.1 points, coming in second in the Adelaide market.
SAFM has decreased in the 25-39 demographic by 0.1 points for 14.4%.
FIVEaa 9.1% (9.2%)
Cume: 172,000 (-5,000)
2022 results: Best/worst
Best 10+ 11.1% (8.0%)
Best Breakfast 16.5% (10.1%)
FIVEaa has recorded a decrease of 0.1 points and a total share of 9.1%.
In the breakfast slot, David and Will have risen 0.7 points for a total share of 12.2%. The network is now equal first place with Triple M for the #1 commercial breakfast show in Adelaide. In drive, Rowey and Timmy G have a 0.1 point increase, their total share now being 9.7%.
The station is now equal first in the 65+ demo with 19.7%, rising 1.8 points.
Cruise 1323 9.1% (8.5%)
Cume: 229,000 (+6,000)
2022 results: Best/worst
Best 10+ 11.3% (8.7%)
Best Breakfast 9.0% (6.9%)
An increase of 0.6 points for a share of 9.1% has seen Cruise 1323 now tie with FIVEaa.
Mark Elliston’s drive has dropped 0.5 points for a share of 5.6%. The station came in third in the 55-64 demographic with a 13% share and decreased by 0.1 points in the 40-54 demo.
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