Adelaide Radio Ratings, GfK Survey 4
Survey Period: Sun April 16 to Sat June 24
UP: Triple M +1.2
DOWN: FIVEaa -0.4
5MMM 13.6% (12.4%)
Cume: 326,000 (+6,000)
2022 results: Best/worst
Best 10+ 10.2% (7.6%)
Best Breakfast 11.3% (8.9%)
Adelaide’s Triple M station has maintained its position at number 1 and rising 1.2%.
The breakfast team of Roo, Ditts, and Loz increased by 0.1 points, coming to a total of 15.2%, placing first among the commercial networks.
Among the 18-24 demographic, 5MMM increased by 9.2 points for a 15.4% share and came in second in that demographic.
Mix 102.3 11.9% (12.1%)
Cume: 357,000 (+4,000)
2022 results: Best/worst
Best 10+ 11.8% (10.6%)
Best Breakfast 9.9% (6.9%)
Mix 102.3 has stayed as the #2 station in Adelaide, dropping 0.2 points to take an 11.9% share.
The Ali Clarke Breakfast Show increased by 0.2 points for a 9.1% share. The station’s strongest time slot in this survey is the weekend slot, with a 12.6% share, up 0.2 points.
See Also: “We want to be the best”: What 2023 holds for the Ali Clarke Breakfast Show
The station increased by 2.7 points in the 55-64 demo. Mix 102.3 saw a 2.2 point decrease in the 10-17 demo.
Nova 91.9 10.5% (10.7%)
Cume: 364,000 (+4,000)
2022 results: Best/worst
Best 10+ 11.8% (9.2%)
Best Breakfast 12.3% (8.8%)
Nova started 2023 in the second spot but has maintained its position in third this survey.
The network’s biggest rise in the dayparts was in the Breakfast slot with 0.4 points for a 10.5% share.
See Also: Bringing the laughs on air and off air with Adelaide’s Jodie & Hayesy
Ricki Lee, Tim & Joel in Adelaide’s drive spot has risen 0.2 points with a 13.2% share.
Nova still continues to dominate in the 18-24 demos, rising 0.5 points for a 22.4% share and has dropped 2.3 points in 40-54 for a 12.4% share.
SAFM 9.3% (8.7%)
Cume: 292,000 (-19,000)
2022 results: Best/worst
Best 10+ 10.2% (8.5%)
Best Breakfast 9.0% (7.1%)
SAFM has increased 0.6 points for a share of 9.3%.
In November, Mark ‘Soda’ Soderstrom made 107.1 SAFM Breakfast his new home alongside Rebecca ‘Bec’ Morse. This survey, the breakfast slot increased 0.9% for a 9.1% share.
Carrie Bickmore and Tommy Little’s national drive show increased by 1.4 points, coming in third in the Adelaide market.
SAFM has decreased in the 25-39 demographic by 0.2 points for 15.2%.
FIVEaa 9.0% (9.4%)
Cume: 166,000 (+8,000)
2022 results: Best/worst
Best 10+ 11.1% (8.0%)
Best Breakfast 16.5% (10.1%)
FIVEaa has recorded a decrease of 0.4 points and a total share of 9.0%.
In the breakfast slot, David and Will have fallen 0.6 points for a total share of 11.9%. The network has kept its spot as the #2 commercial breakfast show in Adelaide. In drive, Rowey and Timmy G have a 1.0 point increase, their total share now being 8.1%.
The station kept the 65+ demo title in the Adelaide radio ratings with 14.7%, despite falling 6.3 points.
Cruise 1323 8.7% (8.9%)
Cume: 222,000 (-5,000)
2022 results: Best/worst
Best 10+ 11.3% (8.7%)
Best Breakfast 9.0% (6.9%)
A decrease of 0.2 points for a share of 8.7% has seen Cruise 1323 drop to the sixth position for the fourth survey of the year.
Mark Elliston’s drive has dropped 1.4 points for a share of 6.6%. The station came in first in the 55-64 demographic with an 17.5% share and increased 0.3 points in the 40-54 demo.
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