Adelaide Radio Ratings
GfK Survey 3
Survey Period: Sun Feb 26 to Sat Apr 1 & Sun Apr 16 to Sat May 20
UP: Triple M +0.4
DOWN: SAFM -0.9
5MMM 12.4% (12.0%)
Cume: 320,000 (+16,000)
2022 results: Best/worst
Best 10+ 10.2% (7.6%)
Best Breakfast 11.3% (8.9%)
Adelaide’s Triple M station has maintained its position at number 1 despite only rising 0.4%.
The breakfast team of Roo, Ditts, and Loz increased by 0.9 points, coming to a total of 15.1%, placing first among the commercial networks.
Among the 55-64 demographic, 5MMM increased by 3.6 points for a 15.5% share.
Mix 102.3 12.1% (11.9%)
Cume: 353,000 (-9,000)
2022 results: Best/worst
Best 10+ 11.8% (10.6%)
Best Breakfast 9.9% (6.9%)
Mix 102.3 has stayed as the #2 station in Adelaide, dropping 0.2 points to take a 12.1% share.
The Ali Clarke Breakfast Show decresed by 0.8 points for an 8.9% share. The station’s strongest time slot continues to be the afternoon slot, hosted by Will & Woody, with a 14.8% share, up 0.3 points.
See Also: “We want to be the best”: What 2023 holds for the Ali Clarke Breakfast Show
The station decreased by 7.2 points in the 55-64 demo. Mix 102.3 saw a 3.6 point rise in the 10-17 demo.
Nova 91.9 10.7% (11.3%)
Cume: 360,000 (+3,000)
2022 results: Best/worst
Best 10+ 11.8% (9.2%)
Best Breakfast 12.3% (8.8%)
Nova started 2023 in the second spot but has maintained its position in third this survey.
The network has dipped across all dayparts, with the weekend the only time timeslot rising, up 0.2 points for an 11.6% share.
See Also: Bringing the laughs on air and off air with Adelaide’s Jodie & Hayesy
Ricki Lee, Tim & Joel in Adelaide’s drive spot have dropped 1.6 points with a 13.0% share.
Nova still continues to dominate in the 18-24 demos, despite dropping 0.9 points for a 21.9% share and has dropped 2.2 points in 25-39 for a 17.0% share.
FIVEaa 9.4% (9.7%)
Cume: 158,000 (+2,000)
2022 results: Best/worst
Best 10+ 11.1% (8.0%)
Best Breakfast 16.5% (10.1%)
FIVEaa has recorded a decrease of 0.3 points and a total share of 9.4%.
In the breakfast slot, David and Will have fallen 1.1 points for a total share of 12.5%. The network has kept its spot as the #2 commercial breakfast show in Adelaide. In drive, Rowey and Timmy G have a 0.7 point decrease, their total share now being 7.1%.
The station kept the 65+ demo title in the Adelaide radio ratings with 21.0%, despite falling 1.8 points.
Cruise 1323 8.9% (8.6%)
Cume: 227,000 (+4,000)
2022 results: Best/worst
Best 10+ 11.3% (8.7%)
Best Breakfast 9.0% (6.9%)
An increase of 0.3 points for a share of 8.9% has seen Cruise 1323 jump to fifth position for the third survey of the year.
Mark Elliston’s drive has risen 1.1 points for a share of 8.0%. The station came in first in the 55-64 demographic with an 18.3% share and increased 1.8 points in the 40-54 demo.
SAFM 8.7% (9.6%)
Cume: 311,000 (-14,000)
2022 results: Best/worst
Best 10+ 10.2% (8.5%)
Best Breakfast 9.0% (7.1%)
SAFM have decreased 0.9 points for a share of 8.7%.
In November, Mark ‘Soda’ Soderstrom made 107.1 SAFM Breakfast his new home alongside Rebecca ‘Bec’ Morse. This survey, the breakfast slot decreased 2.4% for a 8.2% share.
Carrie Bickmore and Tommy Little’s national drive show decreased 0.4 points, staying fourth in the Adelaide market.
SAFM has decreased in the 25-39 demographic by 2.8 points for 15.4%.
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