Adelaide Radio Ratings GfK Survey 2
Survey Period: Sun Feb 5 to Sat Feb 25 & Sun Feb 26 to Sat Apr 1
UP: Triple M +2.0
DOWN: Nova 919 -0.8
5MMM 12.0% (10.7%)
Cume: 304,000 (+23,000)
2021 results: Best/worst
Best 10+ 10.2% (7.6%)
Best Breakfast 11.3% (8.9%)
Adelaide’s Triple M station moved up the ranks to start 2023 and now is the top station with a 1.3 point increase.
The breakfast team of Roo, Ditts, and Loz increased by 1.3 points, coming to a total of 14.2%, placing first among the commercial networks.
Among the 40-54 demographic, 5MMM increased by 3.8 points for a 17.2% share.
Mix 102.3 11.9% (12.3%)
Cume: 362,000 (+14,000)
2021 results: Best/worst
Best 10+ 11.8% (10.6%)
Best Breakfast 9.9% (6.9%)
Mix 102.3 has dropped to the #2 station in Adelaide, dropping 0.4 points to take an 11.9% share.
The Ali Clarke Breakfast Show increased by 1.2 points for a 9.7% share. The station’s strongest time slot was the afternoon slot, hosted by Will & Woody, with a 14.5% share, up 0.6 points.
See also: “We want to be the best”: What 2023 holds for the Ali Clarke Breakfast Show
The station increased by 1.8 points in the 55-64 demo. Mix 102.3 lost the 40-54 demo, falling 4.0 points.
Nova 91.9 11.3% (12.1%)
Cume: 357,000 (-7,000)
2021 results: Best/worst
Best 10+ 11.8% (9.2%)
Best Breakfast 12.3% (8.8%)
Nova started 2023 in the second spot but has dropped to third.
The network has dipped across all dayparts, with evenings the only time timeslot rising 0.1 points for an 11.4% share.
See also: Bringing the laughs on air and off air with Adelaide’s Jodie & Hayesy
Ricki Lee, Tim & Joel in Adelaide’s drive spot have remained stagnant with a 14.6% share.
Nova still continues to dominate in the 18-24 demos, despite dropping 2.0 points for a 20.9% share and has dropped 2.4 points in 25-39 for a 19.2% share.
FIVEaa 9.7% (9.2%)
Cume: 156,000 (+7,000)
2021 results: Best/worst
Best 10+ 11.1% (8.0%)
Best Breakfast 16.5% (10.1%)
FIVEaa has recorded a increase of 0.5 points and a total share of 9.7%.
In the breakfast slot, David and Will have fallen 0.6 points for a total share of 13.6%. The network is the #2 commercial breakfast show in Adelaide. In drive, Rowey and Timmy G have a 0.0 point increase, keeping their total share of 7.8%.
The station kept the 65+ demo title in the Adelaide radio ratings with 22.8%, rising 2.8 points.
SAFM 9.6% (10.1%)
Cume: 325,000 (+-0)
2021 results: Best/worst
Best 10+ 10.2% (8.5%)
Best Breakfast 9.0% (7.1%)
SAFM have decreased 0.5 points for a share of 9.6%.
In November, Mark ‘Soda’ Soderstrom made 107.1 SAFM Breakfast his new home alongside Rebecca ‘Bec’ Morse. This survey, the breakfast slot increased 0.3% for a 10.6% share.
Carrie Bickmore and Tommy Little’s national drive show decreased 1.6 points, coming fourth in the Adelaide market.
SAFM has increased in the 25-39 demographic by 2.8 points for 18.2%.
Cruise 1323 8.6% (9.1%)
Cume: 223,000 (+24,000)
2021 results: Best/worst
Best 10+ 11.3% (8.7%)
Best Breakfast 9.0% (6.9%)
A decrease of 0.5 points for a share of 8.6% has seen Cruise 1323 maintain its sixth position for the second survey of the year.
Mark Elliston’s drive has fallen 0.1 points for a share of 6.9%. The station came in second in the 55-64 demographic with a 16.2% share and increased 0.7 points in the 10-17 demo.
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