Adelaide Radio Ratings GfK Survey 7
Survey Period: Aug 14 to Sept 17 & Sept 25 to 29 Oct
UP: Mix 102.3 +0.9
DOWN: Cruise 1323 -1.1
Mix 102.3 11.5% (10.6%)
Cume: 338,000 (-6,000)
2021 results: Best/worst
Best 10+ 13.9% (10.9%)
Best Breakfast 12.3% (9.0%)
After claiming the second spot in surveys five and six, Mix 102.3 has climbed back up to #1, rising 0.9 points to take an 11.5%. Breakfast with Ali Clarke remained the same from last survey taking an 8.3% share.
In the afternoon, Will and Woody‘s national drive show increased 0.9 points to move from third to second, with an 11.5% share. The station topped the 40-54 demographic, rising 1.5 points.
Nova 91.9 10.9% (11.8%)
Cume: 382,000 (+15,000)
2021 results: Best/worst
Best 10+ 11.5% (9.5%)
Best Breakfast 10.3% (7.9%)
After winning the past two surveys, Nova has lost its winning streak, dropping 0.9 points to come second in survey seven.
In breakfast, Ben and Liam have dropped 1.6 points, making them the third commercial breakfast show in the market. Kate, Tim and Joel have won the drive show slot with a share of 12.2%, despite falling 1.6 points.
Despite falling 1.9 points, Nova has dominated in the 18-24 demos, claiming a 31.7% share. Additionally, the station lost its top spot in the 25-39 demos, falling 2.6 points for a 16.7% share.
FIVEaa 10.3% (10.0%)
Cume: 178,000 (+11,000)
2021 results: Best/worst
Best 10+ 12.3% (8.3%)
Best Breakfast 15.5% (11.2%)
FIVEaa has recorded an increase of 0.3 points and a total share of 10.3% to maintain its spot at third for the second consecutive survey.
In the breakfast slot, David and Will have lifted 0.6 points for a total share of 15.2%, making them the #1 commercial breakfast show in Adelaide. In drive, Rowey and Timmy G have risen 1.7 points for a total share of 10.4%. The station also dominated the evening slot, with a 21.3% share.
SAFM 9.4% (9.7%)
Cume: 305,000 (+9,000)
2021 results: Best/worst
Best 10+ 9.0% (7.1%)
Best Breakfast 9.6% (7.8%)
SAFM has fallen 0.3 points for a share of 9.4%.
The SAFM Breakfast Show has remained the same for a total of 8.5%, while Carrie Bickmore and Tommy Little’s national drive show increased 0.1 points, dropping to third within the Adelaide market.
SAFM won the 10-17 demographic, rising 2.9 points for a 23.8% share.
5MMM 8.9% (9.2%)
Cume: 270,000 (+22,000)
2021 results: Best/worst
Best 10+ 10.1% (8.2%)
Best Breakfast 12.1% (8.1%)
5MMM has experienced a slight fall, decreasing by 0.3 points to take an 8.9% share.
The breakfast team of Roo, Ditts, and Loz increased by 1.4 points, coming to a total of 10.8%, placing second among the commercial networks.
Among the 40-54 demographic, 5MMM increased by 2.3 points to maintain its spot at second in the Adelaide Radio Ratings.
Cruise 1323 8.7% (9.8%)
Cume: 204,000 (-8,000)
2021 results: Best/worst
Best 10+ 11.2% (9.9%)
Best Breakfast 8.8% (6.5%)
A fall of 1.1 points for a share of 8.7% has seen Cruise 1323 fall from fourth to sixth in the latest survey.
John Dean‘s breakfast show has dropped 0.2 points for a share of 7.2%, while Mark Elliston’s drive has fallen 1.7 points for a share of 7.4%. The station dominated in the 55-64 demographic with a 19.8% share.
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