ACM executive chairman, Antony Catalano has confirmed that ACM will launch its first local news, lifestyle & property publication in the inner east of Melbourne, capturing Richmond, Cremorne, Burnley, Abbotsford and East Melbourne: the Inner East ReView.
Catalano said “The inner east part of Melbourne has been crying out for a quality local publication and we couldn’t be happier to be bringing our extensive experience in running these sorts of multimedia publications to this part of Melbourne.”
“We’ll be offering an editorially diverse publication with broad appeal and given our experience in property this will form a core pillar of the offering. You’ll note the continued use of our realestateview.com.au branding in the masthead as we look to further penetrate the market with the REV brand. This is our third ReView branded product behind the Northern Beaches ReView and the Inner West ReView in Sydney.”
“We’ve had huge success pushing the REV brand out across the ACM regional markets and it’s now time to focus our attention on the capital city markets.“
Catalano continued that he was “excited to be back in Melbourne as we look to support our real estate agent partners by not only helping them to sell property but also to help them promote their own brands and hopefully help them with future listings off the back of the agent brand presence we can provide.”
100% of REV’s shareholders recently voted at their AGM to support ACM’s move to take a 72% controlling interest in realestateview.com.au and associated assets. “The vote was a clear endorsement of the strategy and rounds out our multi-media property marketing solution, which combines REV, our Acquire address level digital marketing tool and of course our network of mastheads across the country,” said Catalano.
Print continues to be a key marketing tool in the property sector as agents strive to reach buyers in the early phase of the buying cycle as outlined by an in depth study commissioned by ACM & realestateview.com.au last year.
The first edition of the high gloss Inner East ReView will be distributed to 15,000 homes and businesses from March 17.
Group editor Kate Cox said “The community and businesses of the inner east have been telling us they are hungry for their own publication and we have answered them. We’ll be the go-to for everything in the area and we can’t wait to feature the people, bars, boutiques, restaurants, local news, events and of course the best in local property.
“We have a very experienced Melbourne editor in Ian Moore at the helm and a team of passionate journalists and photographers who place a premium on quality and engaging storytelling and are enthusiastic about the area, its people and places.”