Acast Australia has announced the appointment of Guy Scott-Wilson to the role of Content Director. Scott-Wilson will lead Acast’s content strategy to help set the foundations for future company growth.
The podcast company announced a partnership with Nova Entertainment earlier this year.
Scott-Wilson joins Acast Australia from Allure Media, where he was the partnership director.
Henrik Isaksson, Country Manager, Acast Australia, said of the appointment, “I’m delighted to announce Guy is joining our team at Acast in Australia. Guy brings a high level of global and local expertise in the content development and publishing field and will be an asset as we head into this exciting era.
“Guy will play an important role in our business because, above all, we’re focused on helping local Aussie podcast providers monetise content and give listeners an enjoyable place to discover it.”
Scott-Wilson is tasked with continuing to expand the Acast’s presence and build its content strategy locally to replicate the leadership the business holds in other markets. He will ensure local content creators can tap into rich data to help them grow and monetise their audiences.
Scott-Wilson said, “I’m thrilled to be joining Acast, such an exciting platform in this rapidly growing content channel. I’m fortunate enough to have spent my entire career in businesses that care deeply about the quality of their content. And in joining Acast, I’m joining a platform that is going to lead the industry for many years to come.”