Seven Network’s 7NEWS is leading its election coverage with the launch of the Election Needle.
The on-screen tool is designed to give Australians a clear and immediate summary of the pulse of the upcoming Federal Election.
The Election Needle aims to provide Australians with an up-to-date prediction of who will win in the lead-up to and during the campaign – counting every swing, every gaffe, every shift in public mood and every poll.
On election night, the Needle will move in real-time to call victory between Anthony Albanese’s Labor Party and Peter Dutton’s Coalition as soon as possible.
The Needle will sway based on expert analysis and data from a team of more than a dozen journalists, statisticians, political scientists and researchers, led by 7NEWS political editor Mark Riley, as well as weekly data of every poll across the country throughout the campaign collated by leading research company Painted Dog Research as commissioned by 7NEWS.
The 7NEWS Election Needle will be informed by more than just a “poll of polls”. Leading political scientists Simon Jackman and Luke Mansillo will also help guide the predictions.
7NEWShas assembled the biggest election team in Australia to deliver the most comprehensive and advanced coverage of the Federal Election and put viewers well ahead of the rest across Seven, 7plus, 7NEWS.com.au and socials platforms.
Seven’s director of News and Current Affairs and Seven West Media editor-in-chief, Anthony De Ceglie, said: “This bodes to be an incredibly tight election that could come down to just a handful of seats across the country.
“In an era of information and misinformation overload, the 7NEWS Election Needle will cut through the spin to give Australians a clear picture of which leader has the momentum.
“This is the biggest election team 7NEWS has ever compiled, with award-winning reporters in every state as well as Canberra and our National News Desk ready to bring viewers the facts on every twist, every promise, every gaffe and every swing across the nation,” he said.