London-based indie 7 Wonder announces its first BBC Two commission to produce a multi-strand, family friendly consumer format presented by Cherry Healey (pictured).
Don’t Buy That, Buy This? (working title) is a show that will tell you what to buy and what not to buy, with real journalism underpinning every test. The 6×30 minute series will combine rigorous journalism with a healthy sense of mischief, as it aims to transform the audience into savvy shoppers.
Each week the show will be based at a different location. From elegant stately homes to opulent opera houses and state-of-the-art film studios; these institutions will provide spectacular backdrops for a series of ingenious product test-challenges. Using the expertise of world-class craftsmen, engineers and designers working in each place, Cherry Healey will investigate the performance of a wide range of popular goods and items.
Presenter Cherry Healey said: “I’m delighted to present this series and take a consumer show out of the TV studio and into some of the UK’s most iconic locations. We will ask professionals and experts at the top of their game which products they would choose, promising to give audiences invaluable information and plenty of entertainment.”
Alan Holland, series editor for 7 Wonder added: “It’s really exciting to be working on a series that aims to be hugely credible, intelligent and journalistic whilst also being full of mischief and fun. I’m very much looking forward to working with Cherry Healey – she’s the perfect person to front this show, she’s warm, smart and engaging and the audience really trust her.”
Away from the main location, a series of reporter-led strands will be packed full of revelatory content and consumer advice. Products that claim to be robust will be put through their paces to see which are the most resilient. The audience will also learn to spot the psychological tricks companies use to entice us to spend, and find out which functions are really needed when splashing out on a new appliance.
The series was commissioned for BBC Two by head of knowledge commissioning Tom McDonald and commissioning editor Craig Hunter. The series editor for 7 Wonder is Alan Holland, former show-runner of Stargazing Live and Watchdog. 7 Wonder is backed by Seven Network Australia.
Source: 7 Wonder