5D has announced the appointment of Andrew Slot as managing director, Melbourne, as part of its strategic growth initiative. The company, specialising in “Science of Choice” driven consumer insights, aims to bolster its presence in Victoria and broaden its reach across the APAC region. This move aligns with 5D’s objective to strengthen its global capabilities in consumer insights, growth strategies, and marketing effectiveness.
Industry experience and expertise
Slot brings over 15 years of leadership experience in customer insights, brand development, and data-driven strategies. In his new role, he will focus on expanding 5D’s offerings in brand, customer experience, and product research while deepening client relationships and growing the company’s footprint in Australia.
5D founder and CEO Lyndall Spooner.
Leveraging the ‘Science of Choice’
5D founder and CEO Lyndall Spooner highlighted the company’s commitment to providing businesses with insights driven by its ‘Science of Choice’ methodology. By integrating mixed research methodologies with consumer behaviour analysis, 5D aims to support brands in optimising growth, engagement, and customer retention.
“Andrew’s appointment and the launch of our Melbourne office mark key milestones in our expansion,” Spooner said. “Our goal is to help businesses both domestically and internationally improve their brand performance through our research-driven methodologies and insights.”
She also noted the challenges businesses face in a fragmented market and emphasised how 5D’s approach simplifies complex data to support growth and customer retention.
Commitment to client success
Slot expressed his enthusiasm for joining 5D, emphasising the company’s focus on innovation and advanced research capabilities. “It’s an exciting time to be part of such a dynamic and technology-driven company,” he said. “I look forward to helping businesses achieve sustainable and impactful outcomes through data-driven insights.”
Pictured: Andrew Slot