Sydney radio is getting a refresh. 1041 2Day FM has officially rebranded, introducing a new format that promises “the hits, before they hit.” The station is doubling down on new music, vowing to bring more fresh tracks than any other commercial station in Sydney, while spotlighting emerging Australian artists alongside global stars.
A new era
With a commitment to championing both local and international talent, the station’s playlist will feature artists including Troye Sivan, The Kid LAROI, Doechii, SZA, Dom Dolla, Billie Eilish, Kendrick Lamar, Kita Alexander, Young Franco, and Sabrina Carpenter. This shift marks Sydney radio’s biggest format change in over two decades.
Backing the relaunch is a social-first marketing campaign and a city-wide outdoor presence, designed to reflect Sydney’s vibrant, youth-driven energy. The new approach doesn’t just stop at the music – 2Day FM’s mornings have also been revamped, with Emma Chow officially joining The Jimmy & Nath Show with Emma to deliver a fresh, high-energy breakfast lineup.
A forward thinking station
SCA’s chief content officer, Dave Cameron, says the move is about breaking away from the predictable and giving Sydney listeners something truly different.
“Sydney is craving something fresh and relevant, and that’s exactly what we’re delivering,” Cameron said. “In a city saturated by old shows with old voices, all doing the same old dirty gear, and playing the same old songs day after day – without supporting new music and new artists – 1041 2Day FM is stepping up with a format that’s forward-thinking, energetic, and focused on bringing exciting new music to listeners, alongside exciting new voices at breakfast.”
He added, “Younger music lovers and creators have been left behind, but that changes today with our guarantee to play more new music than our competitors. Take a listen to 1041 2Day FM from today, and you’ll hear something unlike any other Sydney station.”
The new sound of 1041 2Day FM officially launches on Thursday, 13 March. Listeners can tune in via 104.1 FM in Sydney or stream live on LiSTNR.