Victoria Racing Club (VRC) CEO Kylie Rogers has appointed Nikki Clarkson as Chief Marketing Officer. Clarkson brings over 25 years’ experience in brand management, digital strategy, content creation and media commercialisation, most recently serving as CMO at Southern Cross Austereo.
In her new role, Clarkson will lead VRC’s marketing, communications, content, digital, production and social media functions, driving brand growth and innovation across all Flemington assets year-round – most notably the Melbourne Cup Carnival.
According to Rogers, Clarkson’s extensive experience and strategic insights will be pivotal in helping the VRC meet its commercial objectives, reinforcing the club’s commitment to delivering cutting-edge advertising and trade opportunities.
“We are thrilled to appoint Nikki to the role of Chief Marketing Officer. Nikki has extensive experience in understanding the wants and needs of customers, the power of media and content and the importance of storytelling.
“Nikki shares our enthusiasm for the future of Flemington Place and recognises the huge opportunities that lie ahead for the VRC. She will be an asset for our club, VRC partners and the wider racing industry,” Rogers said.
Clarkson said she was looking forward to joining the VRC: “I am thrilled and proud to be joining one of the world’s greatest sporting and entertainment institutions, and look forward to working with Kylie, the board and the wider VRC team to contribute to an exciting future for the club and the Flemington Place precinct.”
In 2022, Clarkson was recognised as one of Australia’s top 50 marketers on the 2022 CMO50 list.
Pictured: Nikki Clarkson