Featuring the world’s biggest artists, Nova’s Red Room Global Tour will head to four American cities for a 12-day tour, concluding in Sydney, with exclusive performances by The Chainsmokers, Miley Cyrus and Peking Duk, along with unique experiences with Katy Perry and Calvin Harris.
Tony Thomas, Nova Entertainment’s chief digital and marketing officer, said, “Nova’s Red Room Global Tour continues to set the standard for a multiplatform music and travel brand that will give our listeners and partners more opportunities and experiences than ever before. With five amazing artists, across five major cities in two weeks, this will be one of the biggest money-can’t-buy experiences Nova has ever delivered, and something our listeners and partners won’t forget for a long time.”
For the first time Mazda Australia is partnering with Nova’s Global Red Room Tour 2017 to help celebrate Mazda3’s 40th Anniversary in Australia.
Qantas will be the exclusive airline partner of Nova’s Red Room Global Tour for the fourth consecutive year, flying winners on board its A380 aircraft between Sydney and Los Angeles.
Nova Entertainment’s long term-partner The Star and Marquee The Star Sydney have returned as accommodation and venue partner, with the tour’s final show held on site on 17 June.
Stephanie Loupelis, Nova Entertainment head of commercial partnerships, said, “Mazda Australia, their media agency OMD and 1Mazda @ CHE Proximity are experienced in the benefits of investing in marquee partnerships of scale, so in many ways they’re the ideal brand partners to align with the tour. They’ve trusted our team to create the most ambitious tour yet and just as importantly, they’ve trusted our proven credentials in this space to deliver a safe and effective environment for the Mazda3 brand to connect with the Nova audience.”
How to win
From May 15, Nova listeners will have a chance to join the tour through a number of entry mechanics, including on-air contesting in Nova’s local breakfast shows and across the work day, with winners announced in the Kate, Tim & Marty Drive show. Listeners also have the opportunity to win in Nova’s Smallzy’s Surgery. Mazda3 and Qantas customers will also have the chance to win through loyalty programs and online at novafm.com.au.
The tour
Kent Small will lead a tour party of 50 consisting of partners, media and a team of Nova’s content producers for this special 12-day tour. With unique access to the artists, Smallzy will also broadcast Smallzy’s Surgery national night show from each international destination, to share highlights of the exclusive performances, artist interviews and behind the scenes content both on air, online and on Nova’s social assets.
Mazda3 Presents Nova’s Red Room Global Tour will depart from Sydney on June 5 for an exclusive party for winners with singer/songwriter global superstar Katy Perry in Nova’s Red Room in LA. The group will then head to Rhode Island for an intimate show with Grammy Award-winning American DJ/producer duo The Chainsmokers before travelling to Las Vegas for a VIP experience with DJ and producer Calvin Harris. The tour party will spend four days in New York for a Nova’s Red Room with US singer/songwriter and actress Miley Cyrus before concluding the tour in Sydney with ARIA Award-winning electronic music duo Peking Duk on 17 June.
The history
#1 Nova’s Red Room Global Tour launched in 2014 with an unprecedented global tour through the USA featuring headliner Usher.
#2 In 2015 the brand travelled to Dublin, London and Dubai for a music and travel experience with artists including Ed Sheeran, Jason Derulo, Rudimental and Adam Lambert.
#3 Last year winners experienced a unique and intimate performance by Coldplay, ahead of their stadium show in Manchester, with Tinie Tempah and Meghan Trainor featuring in London and Sydney respectively.