It’s 10, but not as you know it – first-run local content across 50 weeks

Grant Blackley

10 will deliver first-run, locally produced content across 50 weeks of the year

Highlights from 10’s main programming announcement at its 2019 Upfront:

In 2019, 10 will be home to 13 new Australian shows, countless new shows from overseas, three of the biggest sporting events in Australia and some of the biggest Australian shows that get people talking.

Cooking, dancing, dating, surviving, renovating, laughing, crying, learning, racing – Network 10 will deliver first-run, locally produced content across 50 weeks of the year from mid-January right through to Christmas.

Network 10 chief content officer Beverley McGarvey said: “We are ready to deliver a slate of new and returning hit shows that build on the success we’ve had this year and get to consumers wherever they are, whenever they want to watch.

“This year we successfully launched a number of new brands with excellent growth potential, including Bachelor In Paradise and Ambulance Australia, and we saw great growth with shows like Have You Been Paying Attention?, The Bachelor Australia and Australian Survivor recording their biggest audiences to date.

“We’ve had record-breaking catch-up numbers on 10 Play, with all of our major shows recording their highest video views ever. We also launched 10 Daily to a brilliant start. It is growing every month, with over 1.04 million visits in September alone,” she said.

“Next year we will strengthen our position as leaders in escapist entertainment and we’ll have differentiated flagship content targeting people under 50, 50 weeks a year, starting right now across all our platforms.

“We will also have more brilliant catch-up and bespoke long-form content for 10 Play and will continue to grow 10 Daily with a range of brilliant pieces and video content from our marquee talent and the brilliant 10 Daily team,” she said.

“And we’re getting into the fast-growing and commercially maturing podcast business with 10 Speaks, which will include great 10 content plus bespoke, original content. More detail about 10 Speaks will surface next year.”

The new Network 10 year kicks off in mid-January with a supercharged season of I’m A Celebrity… Get Me Out Of Here!, as Julia Morris and Chris Brown step back into the jungle to taunt and terrify a whole new collection of celebrities.

Next year will bring a new Saturday night I’m A Celebrity show, live streaming on 10 All Access, more bespoke content for 10 Play, a massive marketing blitz – and much more.

There will be no rest for Chris and Julia: as soon as the King or Queen of The Jungle is crowned, the good doctor and his muse will be whisked home to present Chris & Julia’s Sunday Night Takeaway on, yes, Sunday nights.

The top of the year will also see Dancing With The Stars twirl its way onto 10. Fronted by Amanda Keller and Grant Denyer, 10’s version of this global TV powerhouse will mix celebrities, sequins and stardust to create a show that will be fresh and engaging, while staying true to everything people loved about Dancing With The Stars.

Also waiting in the wings for the start of 2019 is Changing Rooms, hosted by Natalie Bassingthwaighte. The show that started the television renovation revolution and got Australians hooked on room makeovers and reveals is getting the 10 makeover, with more room reveals, big characters and a lot of inspiration.

Australia’s favourite bachelors and bachelorettes will be brought together on a tropical island for the second season of Bachelor In Paradise.

The first part of next year will also bring a strong lineup of proven local hits, including new seasons of Gogglebox (which will have two seasons again in 2019), Dave Hughes’s Hughesy, We Have A Problem and Rove McManus’s Show Me The Movie!

Amanda, Chris, Barry Du Bois and Miguel Maestre will be back on the couch in April for another season of The Living Room, the heroes of Bondi Beach are back for more Bondi Rescue and there will be a second season of our heart-racing new hit Ambulance Australia.

After a decade on air, 10 will roll out the biggest marketing campaign it has ever put behind a single program to spread the word about The Project.

As part of our new look, TEN Eyewitness News First At Five is being reborn as 10 News First, embracing the proud heritage of First at Five while promising to deliver news and information first, when and where people want it.

Studio 10 also has a new look and will continue to brighten mornings every weekday.

When winter starts to roll in, it’s time for MasterChef Australia. The show that made “plating up” part of the vernacular returns for its 11th season.

Gary Mehigan, George Calombaris and Matt Preston will be back at the helm, joined by three new mentors (and MasterChef Australia alumni) Poh Ling Yeow, Billie McKay and Matt Sinclair. And the kitchen will be crammed with a dazzling array of international and local cooking stars, including the incomparable Nigella Lawson.

Soon after MasterChef Australia returns, audiences will say hello to the new seasons of Have You Been Paying Attention? and Todd Sampson’s BodyHack.

Around the same time, four of the shows that were tested during Pilot Week this year will resurface as full series: Kinne Tonight, Taboo, Trial By Kyle and Bring Back Saturday Night with Rove McManus.

The lineup for the second half of 2019 includes the return of Australian Survivor Champions Vs Contenders and The Bachelor Australia, both of which delivered their biggest numbers ever across all screens this year.

Next year the network will add three new local dramas: Five Bedrooms, the story of five very different people who meet on the singles’ table at a wedding and decide to buy a house together; My Life Is Murder with the iconic Lucy Lawless as Alexa Crowe, a brilliant, insightful, and completely-without-filter investigator; and The Secrets She Keeps, a dark tale of two women from very different walks of life who have one thing in common – explosive secrets that could destroy their lives.

And not forgetting comedy, Mr Black, a comedy series written by Adam Zwar and starring Stephen Curry and Nadine Garner, will also premiere on the network.

Next year sees the return of overseas favourites including NCIS, Bull, The Graham Norton Show and Jamie Oliver’s new series. They will be joined by two of the most talked-about shows of the new TV season in the US, Murphy Brown with Candice Bergen and The Conners with John Goodman, Laurie Metcalf and Sara Gilbert.

Also coming to 10 is The Gilded Age, the hotly anticipated new show from Downton Abbey creator Julian Fellowes. Set in the boom years of 1880s New York City, The Gilded Age promises all the heart, style, wit and drama that made Downton Abbey a global smash.

Sport is a big part of 10 lineup for 2019, with three of the races that transfix the nation on 10: the Melbourne Cup Carnival, Supercheap Auto Bathurst 1000 and the Formula 1 2019 Australian Grand Prix.

Network 10’s landmark agreement with the Victoria Racing Club will change forever how the Melbourne Cup Carnival is seen by Australians.

All the thrills and excitement of the Melbourne Cup Carnival story will live on Network 10 across the entire year and will be showcased in new ways across various platforms, including those of 10’s parent company CBS.

The agreement comprises a suite of Melbourne Cup Carnival media rights, including free to air TV, internet, social media, mobile, OTT (Over-The-Top) and HbbTV (Hybrid Broadcast Broadband TV). The thrills and excitement of the Carnival will live on Network 10 across the entire year and will be showcased in new ways across our various platforms, including CBS platforms.

Other sport on 10 in 2019 includes rugby, A-League and the MotoGP World Championship.

Summary

New on Network 10 in 2019:

• Bring Back Saturday Night*
• Celebrity Name Game*
• Chris & Julia’s Sunday Night Takeaway*
• Dancing With The Stars*
• Changing Rooms*
• Five Bedrooms*
• Kinne Tonight*
• Melbourne Cup Carnival*
• Mr Black*
• My Life Is Murder*
• Murphy Brown
• One Dollar
• Strange Angel
• Taboo*
• Tell Me A Story
• The Conners
• The Gilded Age
• The Secrets She Keeps*
• Trial By Kyle*

Returning series:

• Ambulance Australia*
• Australian Survivor*
• Bachelor In Paradise*
• Bondi Rescue*
• Bull
• Formula 1 2019 Australian Grand Prix*
• Gogglebox*
• Have You Been Paying Attention?*
• Hughesy, We Have A Problem*
• I’m A Celebrity… Get Me Out Of Here!*
• Jamie Oliver
• MasterChef Australia*
• MotoGP World Championship*
• NCIS
• Neighbours*
• Pointless*
• Rugby*
• Show Me The Movie!*
• Supercars*
•The A-League*
• The Bachelor Australia*
• The Bachelorette Australia*
• The Graham Norton Show
• The Living Room*
• The Project*
• Todd Sampson’s BodyHack*

(* Homegrown)

 

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