Zitcha has appointed Josh Forsyth as APAC sales lead amidst the business’ global expansion.
His appointment comes as the Australian-headquartered retail media platform looks to Asia as the next major emerging retail media market, following expansions in the US, UK, Canada, New Zealand, and South Africa.
In addition to growing business in Australia and New Zealand, Forsyth will help lead its push across Asia to empower retailers to monetise onsite, offsite, and in-store media assets – such as websites, social media, above-the-line advertising, display, search, email, and on-premise – to target audiences using first-party data and personalisation.
Forsyth will report to Nick Hinsley, Zitcha’s chief revenue officer.
“Retail media in Australasia and Asia represents a significant, but so far relatively untapped opportunity for retailers, wanting to more efficiently and effectively leverage their own media assets for brand advertising partners,” Hinsley said.
“The appointment of Josh is the exciting next development in Zitcha’s continued success locally and our move into Southeast Asia and beyond.
“While we are a technology business at heart, it is the expertise of people, such as Josh, who put customers first and become trusted advisors for retailers in this new and fast growing retail media space.
“This depth of talent and capability within Zitcha enables retailers and brands to navigate what is the third and biggest wave in digital advertising after search and social, and we’re delighted Josh is on the team.”
Forsyth joins the retail media platform after more than eight years working in senior sales, partnerships and operations roles for major adtech businesses including Yahoo, The Trade Desk, and Vistar Media.
He said of his new role: “Zitcha is a market leading retail media platform that continues to innovate to meet the needs of retailers and brands that understand the value in building and operating effective retail media networks.
“Having watched its success from afar for a while now, I’m delighted to join the team as we capitalise on existing Australia and New Zealand opportunities and turn our sights to the phenomenal opportunities that exist across Asia.”
–
Top image: Josh Forsyth