Ziff Davis Australia is expanding its B2B and technology business.
This sees the promotion of Lee Besser to sales manager tech and B2B alongside two new hires in Benjamin Hutton as account manager: tech (previously with Allure Media) and Liam McDonald as sales executive: B2B (previously with Tech Wire Asia).
Besser joined the company in April 2016, and successfully launched the longstanding emedia brand under the banner of Ziff Davis B2B. Prior to this he was based at Ziff Davis UK working across the media division.
Commercial director Daniel Scott commented: “It’s an intriguing time in the evolution of Ziff Davis. The audience footprint has continued to grow in Australia with a series of acquisitions in the technology and health verticals. Ziff Davis works with many of Australia’s largest and most iconic brands, and the announcement of this structure is designed to better meet the marketing needs of our key tech and B2B clients. With the new team, we are setting up the business to offer clients a unified approach to digital media and lead generation – a specialist approach at scale.”