Zenith’s Sydney office has announced three new client wins.
The agency has been appointed to manage the media accounts for Ekaterra’s world-leading tea brands Lipton Tea and Pukka Herbs, spirits company Edrington, and Mix & Match Travel.
The appointments are effective immediately, with Zenith Sydney leading the media planning and buying for Edrington’s brand The Macallan Single Malt Scotch Whisky.
Meanwhile, the agency will handle strategy, planning and buying for Ekaterra’s household brands Lipton Tea, and Pukka Herbs tea.
For Mix & Match Travel – a website that allows consumers to find and book great value flight deals across multiple airlines – Zenith Sydney has been charged with supporting the brand and its growth agenda in Australia.
Jonny Cordony, Zenith Sydney managing director, said of the wins: “Our goal is to continue to deliver on the core tennents of any great partnership – people, trust and delivery. These play a vital role in building and extending client relationships.
“Zenith’s connection and culture at a global, regional and local level are what has led to many successful, long-term client partnerships.
“We are thrilled to have the opportunity to grow Zenith’s partnership with Edrington in the APAC region; and expand our relationship with Mix & Match Travel from New Zealand to now encompass ANZ.
“Our industry is built on relationships, and what we have shown to Ekaterra is our ability to deliver for brands. I’d like to thank our team for being such fantastic partners to our clients,” he added.
Last month, clothing company H&M has partnered with Australian parenting platform, Kiindred to launch a new online content hub, ‘H&M and YOU’, with strategy and planning led by Zenith.
The partnership saw H&M focus on creating a connection with new and expecting parents through expert-led content created by influencers in the local parenting space.
Zenith Sydney managing director Cordony, said at the time: “While it is a truism to say ‘it takes a village to raise a child’, parents are often met with information overload with every search, click or query. ‘H&M and YOU’ aims to provide a virtual village that responds to the various ways new and expecting parents seek connection and support.
“By harnessing the credibility of the Kiindred platform, being able to hyper-target users by their child’s exact age and needs, and leveraging data gained through online engagement, the content hub aims to embed H&M as a relevant, relatable source for parenting support and supplies – ultimately converting parents into long-term customers while building a trusted relationship with the brand,” he added.
See also: H&M and Zenith partner with Kiindred to launch online parenting hub
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Top image: Jonny Cordony