Zenith Australia has announced it has been appointed to manage the performance media, strategy, planning and buying across global markets for Modibodi.
Modibodi, launched in 2013, is a worldwide category leader in sustainable, leak-proof apparel, including underwear, swimwear, activewear, maternity wear and infant nappies, and provides a sustainable way to manage leaks at every life stage.
Currently operating across Australia, New Zealand, the UK and Europe, Modibodi’s mission is to pioneer life- changing apparel by combining empathy and proprietary innovation.
Modibodi designs conscious apparel for periods, pee and bodily leaks; and champions education, open conversations and initiatives that challenge the shame and stigma that surround these topics.
Liana Lorenzato, Modibodi chief marketing officer, said: “At Modibodi, we want to reach new audiences to destigmatise the challenges of menstruating and create real world change and menstrual equity.
“We are excited to be partnering with Zenith to help further drive our success and the next phase of brand expansion globally,” she added.
Jonny Cordony, Zenith Sydney managing director, said: “Modibodi have been challenging norms and pioneering solutions in a well-formed category for over a decade. It’s very exciting to be a part of the brand’s continued ambition and support Modibodi in driving new perspectives to meet those goals.
“Zenith cannot wait to partner with Modibodi in its next phase of growth in Australia and New Zealand, while expanding into European growth markets.”
The Modibodi account will be managed out of the Zenith Sydney office.
Last month, Zenith Brisbane announced its appointment to manage the media planning and buying account of the Royal Automobile Club of Queensland (RACQ), following a competitive pitch.
Tim Cochrane, RACQ general manager marketing and membership, said that RACQ is looking forward to working with Zenith Brisbane at a time of significant change and transformation for the Club.
“As we work towards our 2030 strategy and vision to be a trusted partner for our members, providing solutions to live and move safely, securely, and sustainability – we’re also evolving our brand and what it represents for Queenslanders.
“We’re excited to have Zenith on our journey – they share our passion for our brand, understand our business needs and have expertise in managing multi-product media eco systems.”
See also: Zenith Brisbane is appointed to RACQ’s media planning and buying account