Zenith Brisbane has announced two newly-created digital roles, with Stephanie Plunkett (pictured) joining as digital director and Louise Marks as senior digital manager.
Plunkett will work in partnership with performance director, Carla Whitehouse, leading Zenith Brisbane’s digital product. Her responsibilities will include driving strategic solutions to deliver marketing-led growth for clients, digital strategy development and oversight over execution.
Louise Marks
Meanwhile, Marks has been brought in to help navigate the complex digital ecosystem, ensuring the continued delivery of gold standard online planning and implementation across the Brisbane business. She will work closely with client leads to develop integrated campaign solutions for clients.
Both will commence in August. Plunkett moves from her role at Matterkind, previously Cadreon, while Marks joins from Mediacom.
On their appointments, Zenith Brisbane GM, Warwick Taylor said: “We are very pleased to welcome Stephanie and Louise to the team. Their experience and knowledge will provide significant value to our clients and our agency as we navigate the changing digital landscape. They join our Brisbane business at a pivotal time of growth, as we continue to expand our digital talent and product offering.”
Zenith’s national head of digital & data, Joshua Lee, added: “I’m thrilled to have Stephanie and Louise join both our Brisbane and broader national Zenith digital community. I have no doubt their fresh perspective and combined smarts across digital media, data and tech will further accelerate our ability to help clients solve for the now and what’s next to drive growth.”
Earlier this year, Zenith published their latest Advertising Expenditure Forecasts report. The report showed that Global advertising adspend will grow 11.2% in 2021, driven by exceptional demand for performance-led ecommerce advertising and brand advertising on online video.
They found that advertising expenditure will total US$669 billion this year, US$40 billion more than was spent before the pandemic in 2019.