Zenith Australia CEO, Nickie Scriven, has appointed Elizabeth Baker (pictured) to the role of national head of investment, moving from her existing responsibilities as Sydney head of investment.
Baker commences in her new role, effective immediately and will report directly into Scriven. “Lizzie has been with Zenith for 17 years and has been instrumental in the development of our agency’s investment product and expertise. I am delighted to welcome her to our national executive team, and I look forward to her ongoing contributions to Zenith, delivering unmatched value and growth to our clients,” Scriven said.
On her appointment, Baker said: “In an ever-changing media environment, I look forward to the challenge of continuing to find, in collaboration with our media partners, smarter and more innovative ways to deliver the best investment outcomes for our clients.
“I am thrilled to take on this national role. It will be a privilege to lead what is an exceptionally-talented investment team across Sydney, Melbourne and Brisbane.”
Baker replaces Anthony Ellis, who has taken on the broader position of managing director of Publicis Groupe’s investment arm, Publicis Media Exchange ANZ.
A new head of investment in Zenith Sydney will be announced shortly.