Yahoo7 has launched a new marketing campaign developed by The Monkeys that highlights the premium content and range of properties across its network.
The multichannel push includes TV, digital display, social and video distribution and is the most significant brand project for Yahoo7 in recent years. It aims to encourage Australians to explore the breadth of the Yahoo7 network.
The 30-second TVC features a Yahoo7 user who traces his journey across the network with characters representing the various sites he has visited. The tagline across all executions is ”Yahoo7, the best channel on the net.”
Hit the play on the video below to see the 30-second TVC: