XTD this week announced the expansion of its Cross Track TV network in Australia and a partnership with Outdoor advertising company APN Outdoor to take on the advertising rights for a new XTD system within the Brisbane metro rail network.
The new agreement sees Brisbane become the third Australian city after Sydney and Melbourne to feature the fully-digital Cross Track Digital video and content systems which are sold by APN Outdoor under the XtrackTV brand. The network currently delivers 8.4 million gross contacts per week, according to MOVE statistics.
The company has a seven-year contract with Queensland Rail for the installation and operation of the system in four of Brisbane’s busiest metro rail stations. Passenger traffic on Queensland Rail City Services has now reached 55 million customers annually, fuelled by strong population growth on South East Queensland and an increasing trend toward using public transport. XTD began installing the Brisbane system in January this year and is targeting June 1st to be fully operational.