XPO: The Mars Agency has rebranded to Mars United Commerce, claiming that the name change reflects its transformation into a full-service commerce marketing partner.
The new name has been adopted by all of The Mars Agency’s operations around the world.
Sally Tobin, managing director for ANZ, who launched XPO Brands in 2013, said: “We’re so very proud of the equity we’ve built around the XPO name and the reputation we established for excellence in shopper and experiential marketing.
“Since joining The Mars Agency, we’ve moved beyond those roots to grow capabilities and gain equity in other key areas of commerce marketing. It’s only natural, then, for us to now join the rest of Mars in adopting a new name that better represents everything we can do for clients in the region.”
Rob Rivenburgh, global CEO, added: “The Mars Agency has long been known for relentless reinvention, for staying ahead of industry trends to build expertise in the emerging skill sets our clients need to drive sustainable business growth.
“We have best-in-class capabilities across the full spectrum of commerce marketing, and an unmatched ability to unite them to drive even greater success for our clients. That’s what Mars United Commerce says to the marketplace.”
The business said its strategy and analytics, retail media and e-commerce, content and experiences, and retail consultancy offerings form a ‘united commerce ecosystem’.
Strategic acquisitions like XPO Brands in 2022 have expanded the company’s reach and geographical footprint.
Mars United Commerce now encompasses a workforce of 800 professionals across North America, Europe, Australia, New Zealand, and Asia.
The rebrand, the business said, represents a “past, present and future commitment to operating as an enterprise commerce partner that delivers all the solutions brand and retailer clients need to grow their businesses.”
Tobin added: “With The Mars Agency’s support, we’ve become a more complete commerce partner for our clients. As part of Mars United Commerce, we’ll be bringing even more opportunities to the region.”