WSFM content director Mike Byrne axed after taking station to #1

Mike Byrne

‘It’s been a privilege to lead the best radio team in Australia for the past five years.’

ARN has let go of Mike Byrne, content director for WSFM, following the station’s milestone achievement of reaching the coveted number-one spot in the most recent radio survey. Byrne’s exit marks the end of a significant chapter for the Sydney station, which he has led since January 2020.

The news follows ARN’s announcement that WSFM will be rebranded as GOLD101.7 in January 2025.

ARN confirmed the news today with a statement acknowledging Byrne’s instrumental role in WSFM’s success. “Mike leaves having achieved the milestone of taking WSFM to number 1 overall for the first time since it converted to FM,” the statement read. “A loyal and passionate member of the ARN family, we sincerely thank Mike for his outstanding contributions.”

Byrne’s leadership culminated in WSFM securing its spot as Sydney’s top radio station in the last ratings survey, a feat widely celebrated in the industry. However, his departure comes as ARN undertakes structural changes to align with what it describes as “sustainable and cost-effective” strategies.

Reflecting on his departure, Byrne shared his pride in WSFM’s achievements under his leadership. “It’s been a privilege to lead the best radio team in Australia for the past five years. Leaving WSFM as the number 1 station is a career high,” he said. “I look forward to seeing the team go from strength to strength as Gold101.7 in 2025 and a new challenge for me!”

Byrne’s 35-year career in the radio industry includes various leadership roles, and his tenure at WSFM solidified his reputation as one of the industry’s top content strategists. His last day with ARN will be Friday, December 6.

The departure raises questions about what’s next for WSFM, as ARN continues to adapt its strategy to meet evolving audience and client demands. While no immediate replacement for Byrne has been announced, industry insiders will be watching closely as the station transitions into its next phase.

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