Woolworths has launched its Christmas Campaign, capturing the magic of classic Aussie Christmas traditions and the spirit of community.
The “Make this Christmas a Classic“, produced in partnership with M&C Saatchi, part of the Greenhouse Collective, shines a light on the cherished moments we share at Christmas.
The film follows the story of a young girl who is eagerly awaiting the arrival of Santa but becomes concerned that he may not find them. So, with her friends, she rallies the local community to build a larger-than-life carrot in the paddock to make sure Santa and his reindeer know where to stop on Christmas Eve.
As the sun sets, families gather around a delicious Christmas spread showcasing the fresh Aussie food that brings loved ones together during the festive season. The film ends with everyone celebrating as the giant carrot lights up the sky, reassured that Santa will not miss them in his Christmas Eve travels.
The campaign was filmed at a family farm in Jeetho, 100 kilometres southwest of Melbourne in country Victoria.
“We recognise that many Australians are continuing to experience cost-of-living pressures, but they still want to be able to celebrate Christmas with friends and family within their budgets,” Andrew Hicks, Woolworths Group chief marketing officer, said.
“At Woolworths, we’re focused on helping customers celebrate the festive season with their favourite affordable ranges while also showcasing the best of Australian food.
Hicks added: “As Woolworths enters its centennial year, this Christmas campaign reflects on the enduring traditions that have shaped our connection with Australian communities. We’re proud to celebrate the spirit of togetherness, from the regional farms that supply our fresh produce to the families who gather around the Christmas table.”
The integrated multi-channel campaign launched on Sunday 3 November, and will come to life in stores all across the country this week, as well as roll out across radio, press, digital, content, social, and OOH.
CREDITS:
Woolworths
Andrew Hicks – Chief Marketing Officer
Jane Saleh – Director, Woolworths Brand
Cassie Wheeler – General Manager, Woolworths Brand
Samantha Smith – Senior Brand Communications Manager
Nikita Dinan – Brand Communications Manager
Carmel Norton – Brand Communications Planner
Creative Agency: M&C Saatchi Group
Media Agency: Dentsu / idX
Production Company: Exit Films
Director: Glendyn Ivin
Post production: Alt VFX / Resolution Design
Music & sound design: Massive Music