Wonderful is evolving to meet growing client demand by expanding into a full-service customer experience (CX) agency.
The independent agency, founded in 2022 by Matt Barbelli, offers to engage customers at every touchpoint and integrate technology, data, creativity, and performance.
Barbelli, managing director of Wonderful, said: “Too often, we see businesses operating in complex environments that result in fragmented and disjointed customer experiences. At Wonderful, we go beyond addressing immediate needs by diving deep into understanding the customer and aligning company-wide strategies.
“Our goal is to ignite meaningful business transformation, ensuring customer experience becomes a sustainable, long-term advantage rather than a temporary fix. In an age where artificial intelligence is revolutionising how businesses interact with customers, we are leveraging cutting-edge AI tools and insights to create more personalised, seamless, and scalable experiences.”
Wonderful will leverage technology, from tools like Sanity and CRMs like Salesforce to AI-powered automation, to optimise customer experiences. By analysing engagement patterns, satisfaction metrics, and conversion rates, we pinpoint pain points, refine touchpoints, and ensure every interaction adds value.
“This ensures that interactions—from ads to interfaces—are relevant, engaging, and consistent with the brand promise,” Barbelli said.
He added that the expanded service offering will integrate deeper insights into user behaviour with data and advanced technology, which will enable consistent and connected customer experiences.
“Services now range across brand and performance marketing, experience design and technology implementation. We see our role as untangling the complexity of the modern customer experience and enabling businesses to thrive in an ever-evolving, technology-driven landscape.”
Alex Moyse, head of experience at Wonderful, added: “As we look ahead, our clients’ needs for integrated, seamless customer interactions continue to grow. This evolution reflects our commitment to meeting those demands by delivering end-to-end solutions – from initial brand awareness through to conversion. Our focus remains on putting the customer at the centre of every strategy.”
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Top image: Alex Moyse and Matt Barbelli