Women’s Health has revealed a new brand extension in partnership with foundation sponsor Samsung. On September 6, the Pacific Magazines brand will host the first WH Talks event, a series of conversations with experts and influencers in the health, wellness and fitness space, at the Sydney Opera House.
Women’s Health editor Jacqui Mooney will host the inaugural WH Talks. It will focus on what mental and physical wellness means today. The intimate, two-hour event will include a Zen-boosting yoga class and light breakfast, followed by a panel discussion with former Australian Diamonds captain and 2014 Commonwealth Games gold medallist Sharni Layton, SWIISH co-founder and TV presenter Sally Obermeder, nutrition coach and personal trainer Luke Hines and Keep It Cleaner co-founder Laura Henshaw.
Mooney said: “In today’s modern world, wellness is now about so much more than just blood pressure and BMI. We’re thrilled to partner with Samsung for our first WH Talks event where we’ll explore the latest thinking on energy, fitness and nutrition, along with resilience and mental wellbeing. This truly inspiring morning is yet another demonstration of how Women’s Health responds to, and engages with, its growing audience of health-conscious consumers, creating the kind of content and experiences they crave. We want everyone to leave feeling empowered with plenty of practical tips to give their body and mind some TLC, daily.”
The information and strategies that the panel explores on the day will be rolled out as both digital and video content across all Women’s Health brand platforms.
Women’s Health has an audience of 828,000 women across print, digital and social.
In addition to WH Talks, the brand has also partnered with Samsung to record a new eight-part podcast series, Women’s Health Australia, Uninterrupted, launching on Omny, Apple iTunes, Google Podcasts and the Women’s Health website from mid-September.
WH Talks joins Women’s Health’s portfolio of brand extensions such as Fit Night Out, boutique fitness experiences Celeb Sweats and Secret Sweats and national campaign Women In Sport, which is now in its eighth year.