Are Media has announced a new editorial lead for Woman’s Day, appointing an experienced media professional, Katherine Chatfield, to drive the brand’s content strategy, audience growth, and digital expansion.
Taking the helm of Australia’s highest-selling weekly lifestyle brand, the new editor will oversee its evolution into a fully omnichannel powerhouse, strengthening its position as a trusted source for lifestyle content, celebrity news, and real-life stories.
With an extensive background spanning digital and print, the editor has worked across major media companies, including News Corp, ACP Magazines, Fairfax, Pacific Magazines, and Verizon. Beyond publishing, they have also contributed to content creation and copywriting for major Australian and UK brands such as Myer Marketplace, Selleys, Berocca, The Good Guys, and Australian Unity.
The vision for Woman’s Day includes an increased focus on digital storytelling, real-time engagement, and social-first strategies. The editor is set to push the boundaries of exclusive digital content, video storytelling, and seamless brand integration.
“One thing our stories all have in common is that they have heart, and that is what truly connects with millions of women every week across digital, social, EDM, and print,” they said. “We’re entering a new era, bigger, bolder, and more connected than ever before.”
Are Media’s general manager, entertainment, Susan Armstrong, welcomed the appointment, stating: “As we look to the future, Woman’s Day is poised to reach new omnichannel heights, building on its rich heritage while evolving into an even more dynamic, digitally led powerhouse.”
Prior to the announcement, Are Media CEO Jane Huxley spoke to Mediaweek about the company’s broader strategy for 2025, emphasising its deep connection with Australian women and the strength of its trusted brands.
“Our focus is on the quality of our content, which we deeply treasure,” Huxley said.
She highlighted that Are Media’s brands are its most valuable assets, guided by a “thoughtful and mindful” approach in engaging clients and partners.
“No one creates the breadth of content for Australian women that we do—whether in a magazine, on a website, through social posts, EDMs, or even books,” she said. “We hold a unique place in the market, and that’s something we truly value.”
With a commitment to audience-first storytelling across all platforms, Woman’s Day is set to further cement its place as a must-read brand in the Australian media landscape.