WiredCo. has been appointed as Boost Mobile’s lead paid media agency, overseeing all paid media, SEO, and affiliate marketing, and it will continue its momentum in Australia.
“We are super excited to be partnering with Boost Mobile, who not only share our ambitions but also happen to be a group of outstanding humans,” said Angela Hampton, founder and managing director of WiredCo.
“We couldn’t be happier we’ve officially won the work, with our focus from kick-off aimed at further growing consideration, whilst also maximising efficiencies across performance marketing.”
The independent agency’s full remit for the brand covers Brandformance, where the agency will be wiring together brand building with performance marketing, offering full-service paid media, SEO and affiliate management, from strategy through to implementation and optimisation.
Boost Mobile’s CEO Jason Haynes said: “From the outset we were impressed with WiredCo’s overall approach, expertise and mindset, and believe they are well-placed to help us further accelerate our growth. As a youth-focused brand, we are aligned to their vision and how they can support us to further unlock new growth opportunities heading into 2025 with clear focus and purpose.
“Their team will play an important role alongside our other partners in further driving consideration as the leaders in prepaid and beyond, and we look forward to seeing this relationship develop.”
Boost will be taking advantage of WiredCo’s latest MarTech solution, FuseBox which brings together a collection of owned and 3rd party tools, aimed at super-charging media buying and management capabilities.
This includes WiredBuys, WiredCo’s owned agnostic media buying solution, giving complete transparency and uncompromised media buying solutions, as well as WiredPredicts, a proprietary tool that predicts performance outcomes with over 95% accuracy.
It’s been a bumper year for the independent agency with a slew of wins, including Edgewell and G.J. Gardner, as well as successful work such as Dettol’s new ANZ campaign with The Wiggles and Clean Up Australia Day with Andy Allen and Peters Drumstick.
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