Southern Cross Austereo has announced the appointment of Will McMichael to head of regional media sales.
McMichael was previously SCA’s group sales manager in Sydney office. Prior to joining SCA, he was head of advertising for UAE based company Gulf News.
In the new role, McMichael will be responsible for SCA’s TV and radio sales strategy across its regional markets.
SCA chief sales officer Brian Gallagher said, “Will’s exemplary performance, global experience and outstanding leadership has had an enormous impact on the Sydney team over the past twelve months.
“I am thrilled to appoint Will as head of regional media sales and see him continue to strengthen SCA’s sales teams, and deliver more exceptional outcomes for clients.”