Instagram milestones: 800m monthly, 500m daily – new controls introduced

‘It’s more important than ever to strengthen our commitment to safety and kindness’

Will Easton, Facebook managing director for Australia and New Zealand, has commented on some Instagram milestones:

“Instagram is extremely excited to announce that our globally connected community has grown to more than 800 million active users monthly and 500 million active users daily.

“Instagram continues to be the platform of choice for people to strengthen meaningful connections and build communities of support. This year alone we have grown locally to over nine million monthly active users, highlighting how Australians continue to use the platform to connect with what matters to them most, whether that be as a consumer or as a business.

“With 800 million users now using the platform each month, it’s more important than ever to strengthen our commitment to safety and kindness, so to support our diverse, global community we’ve recently introduced a series of new features and tools including sensitive content screens and offensive comments filtering.”

Among the changes announced today by Kevin Systrom, Instagram co-Founder and CEO, is, starting today, a new way to choose who can comment on posts – from everyone to just groups of people, like people you follow or your followers. Also, whether an account is public or private, the user will be able to block other accounts from commenting on posts.

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