New Zealand specialist digital outdoor media business LUMO has selected WeThinkMedia as its exclusive Australian advertising representative.
LUMO offers New Zealand’s best digital billboard technologies in premier locations. Its leading-edge, large-format LED displays and smart features include branded WiFi, beacons, integrated content management systems, web browsing advertising, and real-time traffic analysis.
LUMO is New Zealand’s fastest-growing digital outdoor company and is on track to become the largest digital out-of-home business in Auckland. By November the company will have more than 20 premium digital billboards operating in Auckland, Hamilton, Tauranga and Christchurch, and Wellington will come online in early 2019.
With the addition of LUMO, WeThinkMedia’s New Zealand division now offers a one-stop shop for Australian advertisers seeking to reach the vibrant New Zealand market with TV, radio, video-on-demand and online through MediaWorks New Zealand, and now digital out-of-home with LUMO.
LUMO CEO Phil Clemas (pictured) said: “LUMO is 100% digital outdoor-focused and gives advertisers the edge in digital outdoor communications through our high-resolution smart billboards, premium inner-city locations and leading-edge software, providing an uninterrupted consumer experience.
“WeThinkMedia’s extensive relationships with Australian media agencies and advertisers ideally place it to convey the advantages and value LUMO delivers.”
Jane Stucci, WeThinkMedia’s head of sales, said: “With LUMO’s stunning smart billboard technologies joining our portfolio, WeThinkMedia’s suite of New Zealand campaign assets now spans television, radio, online and digital out-of-home.
“The Kiwi market represents great opportunities for Australian brands, and WeThinkMedia offers the easiest way to achieve them.”
WeThinkMedia’s founder and director Peter Wiltshire added: “We welcome LUMO to our growing roster of New Zealand media owners who are seeking a higher profile and position with Australian advertisers looking to reach a valuable audience.
“We’re looking forward to working with Phil and the LUMO team to build its inbound business from Australia.”
LUMO joins WeThinkMedia’s client portfolio as the business continues to expand, having recently won exclusive Australian advertising representation rights for the athlete-to-fan digital marketing business, 20FOUR. To accommodate its growing team, WeThinkMedia recently moved to new offices in Lavender Bay and will announce additional key hires soon.
The business celebrates its first anniversary this month, having launched in April 2017 with MediaWorks New Zealand as its foundation client.