Sustainable social media app, WeAre8 has announced the of high-profile personalities who are uniting in support of the social media platform.
Joining the WeAre8 Family is advocate for Indigenous Australians, AFL legend and Australian of the Year Adam Goodes, ARIA Award-winning Australian singer-songwriter Adrian Eagle, best-selling author, climate advisor and philanthropist Sarah Wilson, proud Māori artist from Australia and Aotearoa Stan Walker, and 5x World Latin Dance Champion and proud Ethiopian Australian, The Wiggles’ Tsehay Hawkins.
The Australian identities join the growing UK-based WeAre8 family that includes former Manchester United footballer Rio Ferdinand, English broadcaster Clare Balding and English Olympic gold-medallist diver, Tom Daley among many others.
See also: WeAre8 reveals its commercial partners as the app launches in Australia
Other high-profile Australians putting their support behind WeAre8 will also be announced in the coming weeks.
WeAre8 Australia CEO, Lizzie Young said, “Technology and social media have divided us more than ever before. Algorithms control what we see, making our world smaller and more divided. It is not making us happier or more connected.
“WeAre8 is the antithesis of this. We are a platform that makes people feel valued, loved and reconnected with the world. The addition of our local change makers to the platform will help our ambitions to be the platform that unites people in support of the planet.
“They represent a unique alumni of voices that reflects the Australia of today, one that’s inclusive, authentic and openly wants to use our community to make the world a better place.”
WeAre8 aims to be free from hate, good for the planet, put money in people’s wallets, and celebrate the good in life in 8 minutes a day.
The change maker announcement coincides with WeAre8’s first above the line marketing campaign in Australia, which seeks to encourage Australians to trial the social media platform.
Luke Robinson, WeAre8 Australia chief marketing officer said, “Creatively, our campaign is about demonstrating to people that they can now turn their idle social media time into action time and make real, tangible social impact.
“We are targeting an audience segment we call ‘Optimistic Change Champions’. They are those within our communities who want to do better for the greater good of the planet and people. It’s an audience segment that is inquisitive about the world, is mind-wide-open and wants to be part of the solution, not the problem.”
The first brand campaign will come to life across out of home, BVOD, YouTube, digital, audio streaming and radio.