We Are Social has announced the promotion of Susie Hogarth as the global head of cultural insights.
Hogarth steps into the global role from Lore Oxford, who departed the company in May. Hogarth will be on maternity leave from September.
The newly appointed global head of cultural insights will lead the company’s drive to innovate the practice, further embed cultural insights throughout the global network and ensure it is core to every client brief.
Hogarth will report to We Are Social’s global chief strategy officer Mobbie Nazir and will work closely with Paul Greenwood, head of research and insights.
Hogarth first joined We Are Social in 2020 as research and cultural insights director, and was promoted to the role of senior research and cultural insights director last year.
Before joining We Are Social, she worked at strategic insight agency Flamingo as its head of futures.
Hogarth said of her promotion: “It’s a hugely exciting time to be working in social media, with audience cultures and behaviours evolving at a blistering pace, and with such incredible creativity and ingenuity.
“I’m excited to step into the global role at We Are Social and get cracking helping our clients around the world unlock the opportunities that the next decade of digital culture brings,” she added.
Nazir said: “Cultural insights is going through an exciting expansion at We Are Social, and Susie is the ideal person to embed this core offering throughout our global network.
“Her knowledge of the cultural landscape combined with her strategic mindset allows clients to reach their full potential, ensuring they’re reaching audiences in a genuine and effective manner,” he added.
We Are Social is a socially-led creative agency that boasts a team of more than 1,000 people across 15 offices around the world.
The purpose of the agency is to connect people and brands in meaningful ways. We Are Social focusses on people above platforms and believe in the power of social insight to drive business value.
The agency has worked with many of the world’s top brands, including Audi, Red Bull, Samsung, and Activision.