Wavemaker has scaled up the strategic expertise of its Melbourne office with a senior inter-office appointment and two promotions.
Joining the GroupM media agency is Stephen Drawbridge who will take on the role of strategy partner, tasked with leading strategy for Mondelez as well as other Wavemaker clients.
He will take on the new role after a decade in the Adelaide office, where he shaped the strategic direction of clients such as Bridgestone, UniSA and the South Australian Government.
Head of digital Kristy Kinzett will take on the new role of managing partner in recognition of her innovative and results-driven work on L’Oréal and will be responsible for dialling up integrated digital and performance thinking across all Wavemaker campaigns.
Steve Thornton will step up from his current role as planning director on Mondelez to take the reins as Head of Planning Melbourne, tasked with driving the agency’s planning principles across all clients. An experienced digital marketer, Steve has been at Wavemaker Melbourne for close to five years.
Daniel Isaac, managing director of Wavemaker Melbourne, said: “The combined skill sets of these three talented individuals will offer Wavemaker clients innovative and transformative solutions, fuelled by our attitude of positive provocation. With this trio at the helm of our strategic output, I’m confident that Wavemaker Melbourne will play a key role in reshaping both the market and our business in this data-driven environment. I’m excited to see what we can accomplish together.”
Wavemaker ANZ CEO Peter Vogel added: “Promoting from within is a big part of Wavemaker’s culture of positively provoking growth for our people, our business and our clients. It not only rewards talented and committed people for their hard work, it also benefits our clients by ensuring continuity and the retention of valuable IP.
“In the case of Stephen Drawbridge, Krsity Kinzett and Steve Thornton, we’re incredibly lucky to have three of the best strategic minds in the business – together, they will ensure we are leading the way in our strategic advice to clients and how we are using the latest tools and technology to drive planning outcomes.”
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Top image: Steve Thornton, Kristy Kinzett, Stephen Drawbridge