Wavemaker Australia has promoted Philippa Noilea-Tani (pictured with Peter Vogel) to the role of national head of investment, charged with leading the agency’s trading and investment strategy across all four Wavemaker offices.
Noilea-Tani began her media career in 2005 at MEC (the previous incarnation of Wavemaker) as a media assistant and steadily progressed through the ranks, becoming TV buyer and most recently Sydney trading director prior to her promotion.
Noilea-Tani has worked across a vast range of categories, including entertainment, FMCG, retail, communications, insurance, pharmaceuticals, finance and government.
She steps into the role vacated by Claire Butterworth, who is moving to GroupM sister agency MediaCom as chief investment officer.
Peter Vogel, CEO of Wavemaker Australia & New Zealand, said: “In her 14-year career at MEC and now Wavemaker, Philippa has clearly demonstrated her technical investment excellence, how she builds absolute client trust and confidence, her strong media vendor relationships, her unrelenting passion for our business, and most importantly her complete dedication to mentoring, developing and leading highly motivated investment teams. There is no one better to take our investment practice to even greater heights.
“We’re also big believers in promoting from within at Wavemaker – it not only rewards talented and committed people such as Philippa for their hard work, it also benefits our clients by ensuring continuity and the retention of valuable IP.”
Philippa Noilea-Tani added: “I am so proud of what the Wavemaker investment team has achieved over the past 12 months. To be given the opportunity to continue developing my career at Wavemaker is incredibly motivating. I look forward to working more closely with our interstate teams and together as a national investment team, delivering even stronger work for our clients.”