Wavemaker has announced the appointment of Daniel Issac as managing director Melbourne.
Issac, who is a well-known figure in Melbourne’s media market, brings more than 25 years of experience to the role agency.
He leaves Dentsu after joining the agency in 2019 as CEO of DentsuX before becoming dentsu international’s chief operating officer, media in 2020.
Issac has led some of the largest accounts in Australia across finance, retail, FMCG, telco, government and technology sectors, and worked with agencies such as Omnicom Media Group, IPG Mediagrands, Publicis’ Zenith and PHD.
He replaces Nathan Cook who will take on a client-side position as regional marketing director in the APAC region for Tempur Sealy International.
Isaac’s appointment is effective May 1 and join the national leadership team. He will agency which counts L’Oréal, Mondelez, Australia Post, Doordash, Jetstar, a2 milk, Honda MPE among its clients.
Peter Vogel, Wavemaker CEO, said: “Daniel is an experienced and well-respected Melbournian media agency leader, who will hit the ground running alongside our Melbourne team.
“His expertise across media principles, marketing science and technology paired with his experience with every major category and entrepreneurial spirit, will ensure that we continue to work hand in glove with our media partners to drive innovation, value and growth for our clients,” he added.
Vogel said of Cook; “I’d like to thank Nathan for leading our Melbourne business for the past 3½ years, and on behalf of GroupM for his contributions to the group, Mindshare and Maxus, over his incredible 20-year tenure with the Group.
“His professionalism and dedication has helped Wavemaker grow into one of the leading Agencies in market, with an incredibly strong and talented team. We wish Nathan the very best in the next phase of his career client side, and I have no doubt he will make a great impact on their business.”
Isaac said of his new role: “What I’m most excited about is getting back to the frontline of what media agencies do, at an agency and network that has both growth and purpose baked into everything they do.
“I’m looking forward to leading a team of talented people with a growth focus and a passion for clients, diving into client relationships, which are at the heart of strong agencies, and making an impact for Wavemaker’s impressive portfolio of clients.”