Australia has been bumped out of the top five to take sixth place in the 2024 WARC Media 100 rankings for the world’s most awarded media campaigns and companies.
The USA is this year’s top country, followed by the UK, India, and Germany, with Canada taking fifth place.
Last year, Australia was fourth on the list, behind the USA, followed by the UK and India.
In this year’s rankings, Australia’s top campaign was FitChix for egg supplier Honest Eggs Co. by VML Melbourne, Mindshare Melbourne and Sydney, which took #15 in the rankings.
The next best-performing local campaign was LEGO City Goes Nitro by Initiative Sydney for The LEGO Group in #31. Meanwhile, Flipvertising for Samsung Galaxy by CHEP Network Sydney took #43.
In the top agency category, Initiative Sydney claimed #12, ahead of Mindshare Melbourne at #22, and CHEP Network/ Sydney Clemenger Group at #50.
The annual Media 100 Ranking reflects the work that was awarded by the most important global and regional media shows in 2023. The awards tracked are determined by a yearly global panel survey and in consultation with the WARC Rankings Advisory Board.
Amy Rodgers
Amy Rodgers, head of content, WARC Creative, said the WARC Media 100 serves as inspiration on how a campaign’s use of media can impact brand success and society.
“A number of this year’s top campaigns leveraged partnerships to engage and amplify its impact with audiences.”
“Second place campaign, ‘Pre Loved Island’, partnered with UK TV show Love Island to bring second hand clothes into the mainstream, while Argentine NGO Alma worked with footballer Leonardo Sigali to raise awareness for Alzheimer’s disease. Dove’s ‘#TurnYourBack’ also partnered with 68 influencers, including Gabrielle Union, to drive its message of body positivity further.”
This comes after Australia placed #6 in WARC’s Creative 100 rankings last week.
The ‘most creative’ local campaign was The First Digital Nation for the Government of Tuvalu via The Monkeys Sydney, which placed fifth.