The Western Australian advertising and communications industry smashed its goal of $150,000 by raising $162,190 for Oasis House, an initiative by The Salvation Army that aims to assist disadvantaged youth aged 16 to 25.
The 28th Oasis Ball, held last Friday, was attended by more than 870 media professionals, clients, and interstate guests.
The funds raised adds to the $2.6m raised over the past 27 years, and will be directed to the Oasis Project to create a range of safe accommodation options for disadvantaged young people.
The money will also be used to create life skills and pathways into education and employment.
In her keynote on the night, Michelle Testa, Carat client partner and Oasis chairperson, called on the industry to recognise that the event was more than a gathering of industry peers, awards, and accolades; it was an opportunity to be a force for good.
Testa said with over two decades behind Oasis, it was imperative to reconnect with the charity’s fundamental purpose, core values, and driving force.
“Upon assuming the role of chairperson last August, my mission was simple – to reconnect our industry and our event, back to its core purpose – The Salvation Army and the Oasis House initiative.
“It’s been a 9-month journey of introspection and revitalisation for the Committee, reimagining the essence of the Oasis Ball. But we are beyond thrilled that our planning and recalibration to purpose has delivered this fundraising result.”
The committee auctioned off 15 suitcases filled with more than $800 worth of vouchers and personal items for the new residents of Oasis House.
Guy Rees, state manager for The Salvation Army Youth Service, said: “This night and this long-term relationship has meant so much to so many. It’s hard to quantify the meaning of this incredible generosity and commitment. The opportunities this funding creates has direct and profound impact on young people’s lives.
“I have had the privilege for over 20 years to personally witness the hundreds of young people whose lives have been transformed through this initiative. I would like to recognise the amazing work and commitment demonstrated by each committee member to put on such an incredible night. A special thanks to Michelle as chairperson for her leadership and commitment to the cause.
“Also, a massive thank you to the agencies who support each of the committee to take on their roles and of course a thank you to the major sponsors who make it all possible. This event is an enormous undertaking, everyone involved should be incredibly proud of what has been achieved. We look forward to the ongoing partnership with the industry.”
Oasis Committee:
Michelle Testa (Carat), Alicia Campbell (SWM), Eloise Cribb (303ML), Chris Perera (Stream Outdoor), Jodie Allen (Match & Wood), Tia Sullivan (Initiative), Evelyn Dalton (Moonsail), Reyne Thomson (Brand Agency), Luke Whelan (Perth is OK!), Bronte Davy (Rare), Leilani Vakaahi (Urban List), Mitch Dehnel (Channel 9) and Carma Levene (Marketing Consultant)
Major Sponsors: Nine Perth, Crown Perth, ohH! and Val Morgan Freedom Flyer Sponsor: Evoke Media
First Class Lounge sponsor: Foxtel Media
Cocktail Bar sponsors: ohH!
Alcohol sponsor: Spirit of Little Things
Raffle sponsor: Media Tonic and Newscorp
Photo Booth sponsors: QMS, The Nightly and Val Morgan
Glam Bar sponsor: StakAdapt
Mile High After Party sponsor: Digital Loop
Live and Silent Auction gifting: Nova, SBS, GumGum, Daha Luxury Resorts, Fremantle Dockers, Print sponsor: Print Logic
Post Event Survey sponsor: Komo Digital
Media Package Sponsors: ARN, SWM, Urban List, QMS
Creative Agency Partner: 303MullenLowe
Video Production: Moonsail, Sundeck, Sandbox
See also: Oasis Committee and Spirit of Little Things raise funds for WA’s disadvantaged youth