Vogue Australia is a glossy example of how a publisher can work a brand to continually engage with its existing and potential audiences.
The brand never rests from connecting with readers in multiple ways and in the last seven days in Sydney alone its was represented at SXSW Sydney, staged the annual Vogue American Express Fashion’s Night Out and then staged a Q&A with Kate Winslet.
Mediaweek covered the Vogue Australia session at SXSW Sydney here.
Vogue Australia takes over Pitt Street Mall
The following day it took over the Sydney CBD with Vogue American Express Fashion’s Night Out 2024.
The Thursday, October 17 event featured shoppable runways, live entertainment, fashion masterclasses and in-store experiences.
Jess Montague, Vogue Australia’s Executive Editor; Sydney’s Lord Mayor Clover Moore; Naysla Edwards, VP of Brand, Marketing and Member Experience at American Express; and Nicholas Gray, The Australian and Prestige Managing Director and Publisher
The Vogue American Express Runway took over Pitt Street Mall featuring the spring/summer collections of local and international retailers including bassike, Aje, Bianca Spender and Rebecca Vallance. The Vogue Australia and American Express teams together with Lord Mayor Clover Moore, special guest performer Meg Mac, this year’s Vogue Insider actress Miah Madden and industry guests celebrated the15th year of VAEFNO in Australia.
VIP guests included executive editor of Vogue Australia Jessica Montague, Lord Mayor Clover Moore, American Express vice president of brand, marketing and member experience Naysla Edwards, actors Mia Healey, Courtney Clarke, Millie Ford, Edyll Ismail and Alyla Browne, models Bella Thomas, Cameron Stephens Jordan and Zac Stenmark and Noah Tumataroa.
Vogue Cafe Sydney provided snack packs for the front-row guests of the runway show. Supporting partner Toblerone created the golden prism in Pitt Street Mall, where they offered shoppers their pralines.
Over the course of the day, the crowd also enjoyed presentations from Vogue Australia staff and special guests discussing summer beauty and summer styling.
Vogue Australia and Kate Winslet
Mediaweek recently reported on Kate Winslet as the latest Vogue Australia cover star. This week that relationship stepped up a notch when the actor visited Sydney and took part in a Vogue Q&A about her role in the new movie Lee.
The location for the Q&A was the InterContinental Hotel’s Aster rooftop bar.
Lee is Winslet’s latest project that charts the story of photographer and wartime journalist Lee Miller.
Edwina McCann with Kate Winslet
Joining the British actor on the panel was Vogue Australia’s Edwina McCann, Miller’s son Antony Penrose (today’s custodian of the Lee Miller archives), and producer Kate Solomon.
During the Q&A, the guests discussed the highs and lows of the decade-long project, including the roles of the myriad women working behind the scenes to bring it to life. Penrose, who had spoken with Vogue Australia in 2022, detailed his journey through the project.
Guests at the event included Australian actors Mia Wasikowska, Maia Mitchell, Sarah Ellen and Damon Herriman, to rising Australian talents Annabel Wolfe and Hoa Xuande.
Kate Winslet and the team from her new movie Lee