Val Morgan Outdoor (VMO) has won the tender to hold the exclusive advertising rights to popular and iconic Market City.
Market City is located within the heart of Sydney’s iconic Chinatown, within close proximity to both Central Train Station and multiple Sydney Light Rail stops.
Home of the famous Paddy’s Markets and renowned 1909 dining precinct, the recently renovated Market City now houses eleven VMO screens, including front facing floor mounted portrait panels, as well as one of VMO’s highly impactful eight metre by two metre curved LED screens, situated at the Thomas Street entry of the centre.
Anthony Deeble, chief operating officer of The HOYTS Group and VMO said VMO is committed to building its retail presence across Australia, and this latest addition is a major win for the out-of-home provider.
“Winning the contract for Market City is a significant step in building our presence throughout larger, prominent centres across the nation. Market City really complements our current Sydney portfolio, and we’re thrilled to see our screens come to life across this location and give advertisers the chance reach valuable audiences that frequent this centre,” he said.
Centre manager of Market City, Ray Khoury said: “Market City is a centre that attracts both Sydney locals, as well as international travellers. We’re absolutely thrilled to have VMO on board as our first outdoor partner to give brands the opportunity to be amongst this key centre and diverse and valuable audience.”
Paul Butler, managing director of VMO said: “We’re so pleased to secure the rights to be the exclusive advertising partner for Market City, and to expand our world class network to this truly unique environment.”
“The impactful large format curved LED screen installed at Market City is only the second screen of its calibre within our network, giving advertisers an opportunity to completely dominate this space and bring their campaign to life across a truly immersive and captivating screen,” Butler added.
The VMO Shop network is on track to reach 500 locations nationwide and increase its unique fortnightly audience to 14 million by the end of 2022.