VMO has acquired the TMS Ignite network. The acquisition will see the expansion of its VMO On-The-Go network, having secured advertising rights across 500 premium petro and convenience locations.
The acquisition gives brands access to a network of digital advertising screens at the entrance to Coles Express and Reddy Express convenience stores.
VMO’s expanded VMO On-the-Go network offers more visibility brands with placement in the Petro and Convenience sector, with screens reaching consumers when they are receptive to advertising messages.
With the addition of the TMS Ignite network, VMO On-the-Go now includes a network of 1,200 locations and more than 4,000 screens. This expanded reach offers advertisers mass coverage across key arterial roads and high-traffic areas, and reaches both metro and regional markets in Australia.
As consumers increasingly use convenience stores for everyday essentials and on-the-go purchases, VMO says its screens work to provide brands with an opportunity to engage this audience at a significant touchpoint in the buying journey.
Anthony Deeble, chief commercial officer of The Hoyts Group and VMO said the team were “thrilled to add another 500 locations to our already solid On-The-Go network.”
“Our ongoing investment in the expansion of our network remains a key focus for VMO and we will continue to deliver on our promise of delivering a superior screen network at every opportunity. I’m pleased to partner with Viva Energy and look forward to building upon this solid foundation for success ahead.”
Paul Butler, managing director said VMO is “committed to providing advertisers with the best quality screens and locations available.”
“The acquisition of the TMS Ignite network represents a major leap forward in achieving this goal. We are excited to offer brands access to this premier network of petro and convenience locations, enabling them to connect with consumers in a high-transacting retail environment.”
See also: VMO secures advertising rights to Mall 88 and unveils The Halo