VML has partnered with Perth’s Cockburn Gateway and Belmont Forum shopping centres, both owned by Perron Group and managed by JLL WA.
As the agency of record (AOR), VML will work with the marketing team to develop a brand strategy and create a distinctive creative presence for both centres.
The focus will be on developing communications and experiences that strengthen connections with local communities and visitors for the Perron Group-owned shopping centres.
This includes brand campaigns that showcase each centre’s uniqueness and developing creative content for seasonal and tactical campaigns.
Stacie Thomson, Portfolio Marketing Manager, JLL said “By crafting unique brand strategies and creative, we aim to deepen connections with our communities and deliver continued meaningful value for customers in the trade areas for both Cockburn Gateway and Belmont Forum.”
Adam Kennedy, VML Brisbane and Perth managing director, said: “We are excited to work with Cockburn Gateway and Belmont Forum to develop work that reflects the unique nuances of their communities. Our goal is to deliver exceptional brand strategies that connect with each location’s local communities and support long-term growth.”
This partnership for VML comes after the creative agency recently teamed up with the Australian Defence Force (ADF) for its recruitment campaign efforts with the launch of 3D Out of Home (OOH) in Victoria.
The creative agency’s campaign was developed in partnership with Collider and using different technologies, including Unreal Engine, the OOH executions in Melbourne and Sydney to form part of the new ADF Careers Masterbrand Campaign, “Unlike Any Other Job.”
The OOH uses the role of an Australian Army Drone Operator to show how you can make an impact with a career in the ADF.
Defence Force Recruiting’s general manager, sourcing and attraction Fiona Boughton said: “We’re excited to leverage the latest OOH technology to connect with our audience in a new and engaging way, whilst capturing the attention of Australians that may be interested in an ADF Career.”
See also: Australian Defence Force launches 3D OOH recruitment campaign via VML