VMG has promoted Sean McCaull to chief experience officer and appointed Olivier Starck as chief product and solution officer.
These strategic leadership changes to the media company aim to enhance client and employee experiences while driving innovation across its range of brands.
As chief experience officer, McCaull oversee both the client experience and the internal experience of VMG’s staff across its brands, including Revolution360, Yakkazoo, Aspire Sports Management, Captive Vision Outdoor (CVO), Frontier Media, and digital agencies Sillyfish and Digital Native.
His focus on experience development, performance management, and technological innovation ensures that VMG’s agencies deliver exceptional value, experiences and results for its people and clients.
McCaull has been part of the VMG family for eight years. He began his journey at Revolution360 as business manager, advancing to head of sales for NSW, and most recently serving as general manager of business operations for Revolution360 and CVO.
McCaull said of his new role: “It has been an incredible experience to witness and contribute to VMG’s growth over the years. I am deeply grateful for the trust the Fishwick family has placed in me, and I am honoured to join the leadership team in this new capacity.”
VMG CEO, Michael Fishwick praised McCaull’s contributions and said: “Sean has consistently demonstrated exceptional leadership and a deep commitment to both our clients and our team. His new role as CXO is crucial to ensuring that VMG continues to deliver outstanding experiences and support across all our agencies.”
As chief product and solution officer, Starck will be responsible for driving the development of innovative, results-driven products and solutions that deliver value and effectiveness within each of VMG’s specialised agencies.
He said of his appointment: “I’m excited to combine my commercial, consultative, and creative skills to help our agencies build solutions that truly resonate with our clients. There are so many opportunities at hand, and I’m eager to support our teams in seizing them.”
Fishwick added: “Olivier’s expertise in building solutions that drive client success is a perfect fit for VMG as we continue to innovate and expand our model. Olivier’s and Sean’s roles are vital in providing our agencies the support they need to thrive in a new era of business and marketing.”
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Top image: Sean McCaull and Olivier Starck