Vistar Media has named Sandra Scott as sales and partnership director for New Zealand.
The newly appointed sales and partnership director for New Zealand commences her role this month.
Scott steps into the role following a two-year stint as a Sydney-based account director at Vistar Media, where she developed the programmatic DOOH category and drove demand-side revenues across the ANZ markets.
Scott brings to the role over 15 years of media sales and team management experience across print, digital, SaaS and DOOH in the UK and Australia, following roles at Time Inc UK, Fairfax (now Nine Entertainment) and Bonzai.
In the role, she will lead demand-side operations for Vistar Media in New Zealand, helping to support the growth of DOOH.
Scott, who reports to APAC managing director Ben Baker, will also lead the company’s continued expansion of operations in the NZ market, providing on-the-ground resources for agencies and suppliers, and growing and developing new and existing business.
Baker said of Scott’s appointment: “We’re very proud of the business we’ve built and the partnerships we’ve established remotely in New Zealand amidst border closures. Now, with Sandra relocating from Sydney to Auckland, we can work closely with customers to deliver results.
“As the new sales and partnerships director for New Zealand, Sandra brings extensive experience in DOOH and, as a Kiwi, she has an intimate understanding of the local market.
“We are quickly expanding the programmatic DOOH marketplace in this region, which plays a key role in building our footprint across APAC, and globally. Sandra’s appointment comes at a time of significant growth for Vistar Media in the ANZ region, and we’re excited to see the further potential she unlocks in Aotearoa,” he added.
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Top image: Sandra Scott