Vistar Media is expanding its global programmatic marketplace into mainland China in a strategic partnership with OOH marketing solutions company, ChinaDOOH.
The partnership connects local media owners with global advertisers and provides new opportunities in digital out-of-home (DOOH) advertising. Vistar Media said it is committed to serving all markets in the APAC region, with offices already in Sydney and Singapore.
Ben Baker, managing director – APAC at Vistar Media, said: “We are thrilled to continue our partnership with ChinaDOOH, as it marks a significant step in expanding our programmatic reach to create a truly global marketplace.
“This collaboration underscores Vistar’s dedication to growth and excellence in the APAC region, enabling us to better serve our clients across all major markets. By combining ChinaDOOH’s local market knowledge with Vistar’s cutting-edge technology, we are poised to unlock new opportunities and drive innovation in the digital out-of-home sector.
“This partnership will provide unparalleled access and value to media owners and advertisers worldwide.”
In 2021, Vistar and ChinaDOOH forged a strategic partnership to launch and grow programmatic DOOH advertising in China.
After enabling Chinese brands such as OnePlus and Tencent to activate and launch overseas DOOH campaigns, the two companies will now aim to help media owners across mainland China access new demand from advertisers around the world.
Eugenie Chen, SVP, strategy and partnerships at Vistar Media, said: “Through our partnership with ChinaDOOH, we’ve already seen success enabling Chinese advertisers to reach global consumers through the Vistar platform.
“The ChinaDOOH team has successfully introduced Vistar’s advanced programmatic capabilities, alongside our existing overseas inventory, to advertisers in China in a way that demonstrated the power and effectiveness of the channel when activating with the right tools. This has inspired even more excitement extending our DOOH capabilities to media owners in China helping them monetise their signage networks while opening up new demand that wasn’t previously accessible.”
Victor Minyue Zhang, CEO of ChinaDOOH, added it was an “exciting moment”.
“Our joint expertise and capabilities will make more and more high-quality OOH media resources available to global buyers,” Zhang said.
“We look forward to driving substantial growth of programmatic out-of-home in China through this partnership with Vistar.”