Vistar Media has celebrated a strong start to 2023, after seeing exceptional results across its APAC operations in the first half of the year.
In H1 of 2023, the programmatic DOOH platform grew its APAC advertiser count significantly, with 727 active advertisers using its demand-side platform (DSP). This represents a 300% increase compared to H1 2022.
Within these numbers, Vistar Media worked with Australia’s leading brands who understand the value of leveraging programmatic DOOH to enhance their marketing campaigns. These brands ranged from Amazon, Volkswagen, MECCA, Bunnings, Levi’s and World Vision NZ.
Ben Baker, Managing Director for APAC at Vistar Media, explained his excitement over the growth of the business across the region: “We are thrilled and energised to continue building on this growth in the region as we service leading brands and agencies in supporting their end-to-end DOOH needs. It is also refreshing to see more of our partners understand the crucial role DOOH can play in their marketing mix and the value it brings to their overall business objectives.”
As a direct result of Vistar Media’s success, the company continued to invest in growing the team in APAC with five new hires in the first half of the year, and three more joining by the end of August. This will take the headcount in APAC to 22, with 15 of those in Australia. Vistar Media is expecting to have 24 team members by the end of 2023, more than doubling since 2022 – reaffirming Vistar’s investment in the APAC region.
Outside of team growth and an increase in adoption of programmatic DOOH across APAC, the company also announced new key initiatives and strategic partnerships in H1:
• Vistar Studio: Most recently, Vistar Media announced their new global offering, Vistar Studio, which provides advertising design services to help marketers take full advantage of the OOH format. Vistar Studio marries Vistar’s knowledge of DOOH technology with deep expertise in design fundamentals, consumer psychology and neuro-visual insights to create impactful designs and personalised campaigns that run without a hitch.
• Full Stack Solutions:The value of Vistar Media’s technology stack is also being recognised locally through Cortex, which handles the underlying requirements of network operations. This was recently highlighted through local support on LagardèreAWPL and adm Group’s DOOH partnershipas they worked with Vistar Media to enhance the customer experience across travel essentials and Duty Free stores in Australia and New Zealand.
• Supply: While demand for DOOH advertising is booming, Vistar has also doubled down on strategic partnerships with key media owners across APAC to connect advertisers with more compelling digital signage. For instance, the number of Vistar’s media owners in New Zealand specifically has increased over 70% in the last six months, with the number of screens in APAC totaling 30.5K across more than 50 media owners. Vistar has also strengthened its relations with partners across Southeast Asia, including Stellar Ace, Otego, AMG, Ten Square and AdTrue.
Baker added: “Vistar Media in APAC is going from strength to strength, underwritten by our amazing team, great partners, and growth of the OOH category. I look forward to this momentum continuing into H2 as we see marketers and brands making the most of OOH measurement and dynamic creative.”
Ringing in this H1 momentum was a spate of Australia and New Zealand award wins in the backend of 2022, recognising the value and smarts that pDOOH brings to campaigns. Vistar took Gold with Stanley St and Briscoes at the IAB NZ Digital Advertising Awards 2022 and first place at The Drum Awards for Digital Advertising APAC 2022 for their work with UM and HBF.
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Top image: Ben Baker