Village Cinemas is opening Australia’s first four-dimensional 4DX cinema at its Century City location in Melbourne’s southeast.
The Thursday October 26 launch means the cinema will open just in time for the release of the upcoming Thor: Ragnarok.
The 4DX cinema will amplify the normal cinema-going experience with specially designed motion chairs that move to match the action on screen, and environmental effects such as wind, bubbles, fog, scent and lighting.
General Manager of Sales and Marketing, Mohit Bhargava, said: “We are continuously looking for ways to innovate, and build on our commitment to delivering a world of movie experiences to our guests that makes the movies more meaningful at the cinema.”
4DX will initially land at Village Cinemas Century City, Glen Waverley, with plans to extend to additional locations.
Upcoming titles screening in 4DX at Century City will include Justice League (November 16), Star Wars (December 14) and Jumanji (December 26).