Vamp has joined TikTok’s marketing partner program.
Customers of the global influencer marketing and content platform will have access to first-party data that will make running campaigns easier and more effective on the social media app.
Brands who work with Vamp will be able to access TikTok creator insights in an automated and scalable way. They will be able to identify relevant creators within Vamp’s vetted community and make data-driven decisions based on their audience insights. All of Vamp’s creators are added to the TikTok Creator Marketplace, giving you peace of mind that they’re not only trusted by and in compliance with Vamp’s standards, but TikTok’s too.
Brands will also benefit from clear, verified performance metrics and can monitor views, likes, shares, comments and engagement, to identify high-performing content and accurately measure the campaign’s success. Such performance insights also help brands determine which high-performing content pieces should be amplified using TikTok’s Spark Ads – an ad solution that can be utilised via the Vamp platform.
Vamp’s co-founder Aaron Brooks said: “TikTok has become a platform impossible for marketers to ignore, but creator discovery and campaign measurement remain two of their biggest opportunities.”
“Vamp’s badging as a TikTok Marketing Partner and integrating with the TikTok Creator Marketplace takes the guesswork out. We’re excited to bring our customers who have already seen success on our platform, like Adobe, Estée Lauder and Benefit Cosmetics, new clarity and capabilities. It’ll also allow creators to recognize the power of their insights, prove their influence and save them time taking endless screenshots of analytics,” he added.
Melissa Yang, TikTok’s head of ecosystem partnerships, said: “Creators are the lifeblood of our platform and we’re constantly thinking of new ways to make it easy for them to connect and collaborate with brands.”
“We’re thrilled to be integrating with an elite group of trusted partners to help brands discover and work with diverse creators who can share their message in an authentic way,” she added.
Estée Lauder Companies is one of the many brands who have used the Vamp platform to connect with creators for a TikTok campaign.
Roopa Pandit, brand lead of BECCA, said: “The process was seamless, simple and highly effective. The influencer options were vast, allowing us to strategically choose talent who spoke perfectly to our brand and our specific launches. We were thrilled with the exceptional, above benchmark results and ROI.”
Vamp’s platform supports both sides of this economy, giving creators a way to monetise their content and connecting brands with creators they can trust to deliver on their marketing goals.
Vamp customers in more than sixty-five countries are now able to access these TikTok insights including: Australia, UK, Singapore, UAE, Japan and USA.